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Latest B2B Marketing Articles
Welcome to our latest B2B marketing articles! Here, we have hand-picked the cream of the crop for you to enjoy. And if you are looking for even more great content, check out our entire library of articles on the blog. Happy reading!
In this 6-Step mini-guide, Sam Dunning shares battle-tested advice on how to nail SEO for your B2B company.
B2B marketing focuses on marketing strategies, tactics, and content tailored to promote products or services to other businesses. On the other hand, B2C marketing uses strategy and tactics to market directly to consumers. B2B and B2C marketing share similar principles but differ in various aspects.
B2B, or “Business-to-Business,” and B2C, or “Business-to-Consumer,” refer to different market types. The difference lies in the customer you sell to. This article defines both market types and shows the differences between B2B and B2C markets, customers, marketing, eCommerce, and product management. Including examples of B2B and B2C companies.
Welcome to B2B Marketing, where businesses sell to other companies rather than individual consumers (B2C). But what exactly is B2B Marketing? How does it differ from its counterpart, B2C marketing? This article covers a 7-step approach to creating your B2B marketing strategy, including the marketing mix and different marketing channels. We also show examples of existing, real-world business marketing strategies and tactics.
The B2B Marketing Executive or Chief Marketing Officer (CMO), is the driving force of strategic marketing within an organization. From shaping the company's public image to establishing its position as a market leader, its role is essential for driving business growth. But what does it take to excel in this role? We discuss the responsibilities and skillsets in this article. Including an overview of the salary and how to handle the first 90 Days on the job.
A B2B Marketing Manager is a strategic marketer responsible for driving business growth by implementing and managing marketing strategies aimed at other businesses. This article outlines a detailed definition, B2B marketing team examples, responsibilities, skills, and salary of a marketing manager.
Still hungry for more marketing insights and strategies? Have a look at all of our articles on the blog. From beginner tips to advanced techniques, we’ve got you covered with a wealth of valuable content. Dive in and expand your marketing knowledge today!
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Who is B2B Marketing World?
B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.
Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.
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Authors on B2B Marketing World
Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.
B2B Marketing Authors
B2B Marketing Expert, Founder and Editor of B2B Marketing World. Head of Marketing, Engineering at AVL List.