B2B Marketing. Simplified.
30+ B2B Marketing Articles
Whether you’re just starting out in the business or you’re a veteran looking to change your career, this is the place to be.
Use the Filters to find your Category:
In this 6-Step mini-guide, Sam Dunning shares battle-tested advice on how to nail SEO for your B2B company.
B2B marketing focuses on marketing strategies, tactics, and content tailored to promote products or services to other businesses. On the other hand, B2C marketing uses strategy and tactics to market directly to consumers. B2B and B2C marketing share similar principles but differ in various aspects.
Are you looking for the best B2B marketing podcasts that inform and inspire you? We have you covered. This article lists 30+ podcasts for B2B marketing. To make your decision easy, we added details such as the number of episodes, length of episodes, and a short description.
B2B, or “Business-to-Business,” and B2C, or “Business-to-Consumer,” refer to different market types. The difference lies in the customer you sell to. This article defines both market types and shows the differences between B2B and B2C markets, customers, marketing, eCommerce, and product management. Including examples of B2B and B2C companies.
Welcome to B2B Marketing, where businesses sell to other companies rather than individual consumers (B2C). But what exactly is B2B Marketing? How does it differ from its counterpart, B2C marketing? This article covers a 7-step approach to creating your B2B marketing strategy, including the marketing mix and different marketing channels. We also show examples of existing, real-world business marketing strategies and tactics.
The B2B Marketing Executive or Chief Marketing Officer (CMO), is the driving force of strategic marketing within an organization. From shaping the company's public image to establishing its position as a market leader, its role is essential for driving business growth. But what does it take to excel in this role? We discuss the responsibilities and skillsets in this article. Including an overview of the salary and how to handle the first 90 Days on the job.
A B2B Marketing Manager is a strategic marketer responsible for driving business growth by implementing and managing marketing strategies aimed at other businesses. This article outlines a detailed definition, B2B marketing team examples, responsibilities, skills, and salary of a marketing manager.
Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.
Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.
Explore 15 real-life B2B Marketing case studies from actual businesses. We gathered insights from founders, CEOs, and marketing managers.
A Fractional CMO offers the expertise of a part-time marketing executive without the commitment of a full-time role. In this article we cover an explanation, duties and responsibilities and discuss how to become a fractional chief marketing officer.
Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.
How to Skyrocket your LinkedIn Community Engagement with external Allies. This is a story about building lasting communities through Strategic Partnerships
The Samson AG Use Case: Energizing LinkedIn to Elevate Energy Executives. This is a story about Unveiling Executive Brilliance and Radiance in Trust-Centric B2B-Marketing.
Gated Content vs. Ungated Content. In this article, we define both terms and explain benefits of a gated content and ungated content strategies. You also learn how to balance both approaches between measurability & effectiveness.
The biggest challenge of a website relaunch lies in planning a realistic budget. To make this job a success, we have compiled the biggest cost drivers and most important numbers for the launch of a B2B website.
This article will explore challenges like complex products and the long sales cycle. Further, we outline strategies to overcome the challenge of limited resources and tackle barriers in global markets. Thought leadership, brand marketing, virtual and augmented reality, account-based marketing, and niche marketing are other strategies we discuss.
What exactly is SEO copywriting and what does it do for my content marketing strategy? Copywriting skills ensure that you find the right words so people respond to your message. It ensures not only that you are understood, but more importantly that your readers feel understood.
In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. As a new chief marketing officer in a B2B company, it's important to hit the ground running and establish a strategy for aligning marketing and sales efforts.
Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.
Sales calls play an essential role in the sales process. To be successful, they must be planned and executed effectively. One type of sales calls is lead calling. Read 6 ways to improve your Lead Calls.
In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.
The basic principle of every Lead Generation activity: Find the people that have a problem you can solve. In this article, we concentrate on paid ads and show you the 8 steps to build solid ground with LinkedIn Ads for Lead Generation.
Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.
Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.
When running a business, you most likely thought about marketing. And about how marketing can help you to win customers. A marketing strategy and marketing tactics are also necessary for B2B companies. This article will show the fastest way to fail and how to craft a basic B2B marketing plan.
You do not have to reinvent the wheel. This post pulls together 5 outstanding examples across different marketing disciplines and channels. All examples are handpicked and outline how you, as a B2B Marketeer, can make use of them.
![How UTM Links help track your marketing [with GA4 update]](https://www.b2bmarketingworld.com/wp-content/uploads/How-UTM-Links-help-track-your-marketing-with-GA4-update.jpg "How UTM Links help track your marketing with GA4 update - B2B Marketing World")
Which marketing channel performs the best? This article shows how to answer this problem with the help of UTM links. There are a ton of channels in B2B marketing. It’s natural for a marketer to want to try every new channel or shiny object that comes around.
Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.
This is a marketing guide for small- and medium-sized B2B companies. You get an entirely realistic view of starting marketing when there is an altogether green field. Torben Fangmann from LMZ describes his journey in 8 steps.
Introducing Marketing Automation to Canon Austria was a big change: a roller coaster ride of emotions. In this article, learn about an exciting, stirring, and eye-opening journey in 6 phases.
I analyzed over 60 marketing blogs. This post presents the top 5 B2B focused ones. This comprehensive list enables you to level up your B2B Marketing knowledge.
Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.
You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.
This article covers 8 steps from a potential customer to a lead and ultimately to a won customer. You will learn how to define interfaces between departments and to agree on common aims.
Stephan Wenger
B2B Marketing Expert, Editor and Marketing Management Consultant
Stephan Wenger is a seasoned B2B Marketing Expert with more than 10 years of experience in leading global companies. His extensive expertise lies in the realms of B2B online marketing, content marketing, strategic marketing, and driving synergy between sales and marketing, including effective lead management.
B2B Marketing. Simplified.
30 B2B Marketing Articles and everything you need to move your Marketing Forward.
Welcome to our B2B Marketing article library! Here, you’ll find everything you need to know about business-to-business marketing. We’ve curated a collection of articles and business marketing content that covers a wide range of topics, from the basics of B2B marketing to advanced strategies and tactics. Whether you’re new to B2B marketing or a seasoned professional, our library has something for you.
In this article library, you’ll find articles on topics such as:
- The differences and similarities between B2B and B2C marketing
- How to create a B2B marketing strategy
- The importance of understanding your target audience
- The various stages of the B2B sales funnel
- How to use digital marketing tactics like SEO and social media to reach your target audience
- Best practices for lead generation and lead management
- How to measure the success of your B2B marketing efforts
We know that B2B marketing can be complex, which is why we’ve made it our mission to provide you with the information and resources you need to succeed. Our articles are written by experts in the field and are designed to be easy to understand and actionable.
So, whether you’re looking to learn more about B2B marketing, or you’re looking for specific strategies and tactics to implement, our library has you covered. Browse through our articles, find the information you need, and start putting it into action today!
