Category: Lead Management

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Lead Management consists of all processes and actions necessary to win prospects and convert them to customers. Either Marketing or Sales are responsible for Lead Management. Thus, it is vital to understand how this central interface works.

This category covers everything on cold leads and hot leads—learn how to define a lead and how to nurture a lead. The Lead Management process has three core tasks: lead generation, lead nurturing and lead qualification.

As a B2B Marketer, it is vital to understand the 8 steps from a prospect to a won customer. These steps include key terms such as Marketing Qualified Lead and Sales Accepted Lead.

Lead Management has the power to connect Marketing and Sales. The Lead Management Maturity Model is an actionable management framework, which helps develop a working Marketing-Lead-Sales funnel.