Content Marketing - B2B Marketing Books

The new truth in marketing that will transform your brand and your sales

Topics: Content Marketing | Customer Journey | Management

Humanizing B2B frames modern B2B marketing as the work of moving minds, not just products. It calls marketers to focus on branding, purpose, stories, emotion, people, and culture, and to move beyond a narrow focus on performance marketing. It sets an urgent tone with a warning about the consequences of B2B marketing’s failings, then outlines what to expect, including research, storytelling science, likeability, and case stories.

The B2B Marketer's Playbook for Career Success

Topics: Content Marketing | Practical Guide

Courageous Marketing: The B2B Marketer’s Playbook for Career Success is a guide to grabbing attention, creating loyal fans, and crafting messages that connect with an audience before turning them into buyers. It draws on practical examples from Udi Ledergor’s journey building a brand at Gong and includes advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian. It covers guerrilla marketing stunts, paid-worthy content marketing, and product category creation when needed.

The Future Is Immersive

Topics: Content Marketing | Digital Marketing | Management

Marketing 6.0: The Future Is Immersive explores the rise of metamarketing and how marketing is evolving toward interactive, immersive customer experiences across physical and digital spaces. It links this shift to changing consumer behavior and to technology and business model evolution over the last decade. The book covers the building blocks of metamarketing, technologies used by Generation Z and Generation Alpha, how to tap into metaverses and extended reality, and obstacles and solutions for immersive engagement.

A Media-First Framework That Accelerates Growth

Topics: Content Marketing

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth is a practical guide for mid-career B2B marketers navigating shifting buyer behavior and rapid platform change. It presents a media-first, human-centric framework for optimizing content across owned, earned, and paid channels. The book covers living audience profiles, channel selection, community building, content planning aligned to goals, and measurement, with examples including Cisco, Help Scout, and Navattic.