Content Marketing - B2B Marketing Books
Find the best B2B marketing books for the topic.
The Future Is Immersive
By: Hermawan Kartajaya,Iwan Setiawan,Philip Kotler (Author)
Topics: Content Marketing | Digital Marketing | Management
Marketing 6.0: The Future Is Immersive explores the rise of metamarketing and how marketing is evolving toward interactive, immersive customer experiences across physical and digital spaces. It links this shift to changing consumer behavior and to technology and business model evolution over the last decade. The book covers the building blocks of metamarketing, technologies used by Generation Z and Generation Alpha, how to tap into metaverses and extended reality, and obstacles and solutions for immersive engagement.
A Media-First Framework That Accelerates Growth
By: Devin Bramhall (Author)
Topics: Content Marketing
B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth is a practical guide for mid-career B2B marketers navigating shifting buyer behavior and rapid platform change. It presents a media-first, human-centric framework for optimizing content across owned, earned, and paid channels. The book covers living audience profiles, channel selection, community building, content planning aligned to goals, and measurement, with examples including Cisco, Help Scout, and Navattic.
