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B2B Marketing Definitions

This is your B2B Marketing wiki. Definitions help to understand a term and topic at first glance. To know the exact meaning of modern marketing buzzwords is an important asset for your marketing career. Make yourself the one that truly understands the meaning of the term. And do not follow the shallow buzzword bingo.

In this category, we provide the most important terms and topics of business marketing. Make sure to understand what marketing is, the differences between B2B and B2C, and how to navigate the jungle of marketing phrases.

All the definitions are well researched and backed up by literature. This makes our explanations relevant and quotable for scientific papers.

This is what you get here:

  • Definitions. Well researched and to the point.

  • Your B2B Marketing Wiki.

  • Explanations of the most important B2B terms and topics.

  • A basic understanding of B2B Marketing and differences to B2C Marketing.

All Articles in this Category

We hope you enjoy reading our articles.

  • Demand Generation Marketing

    In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.

    By |Categories: Definition, Strategy|7 min read|Last Updated: January 7th, 2023|
  • Industrial Marketing

    Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

    By |Categories: Definition|30 min read|Last Updated: September 2nd, 2023|
  • B2B Marketing in a Nutshell

    Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

    By |Categories: Definition|5 min read|Last Updated: January 7th, 2023|
  • B2B vs B2C

    Understanding B2B and B2C: A complete guide on Markets, Customers, and Marketing Strategies, including Differences and Similarities. This is the only article you will ever need to understand Business-to-Business and Business-to-Consumer.

    By |Categories: Definition|38 min read|Last Updated: May 24th, 2023|
  • What is B2B Marketing? A Definition

    In need for a definition of B2B Marketing? Read this article and learn what Marketing between two Businesses means.

    By |Categories: Definition|25 min read|Last Updated: May 24th, 2023|

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