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B2B Marketing Definitions

This is your B2B Marketing wiki. Definitions help to understand a term and topic at first glance. To know the exact meaning of modern marketing buzzwords is an important asset for your marketing career. Make yourself the one that truly understands the meaning of the term. And do not follow the shallow buzzword bingo.

In this category, we provide the most important terms and topics of business marketing. Make sure to understand what marketing is, the differences between B2B and B2C, and how to navigate the jungle of marketing phrases.

All the definitions are well researched and backed up by literature. This makes our explanations relevant and quotable for scientific papers.

This is what you get here:

  • Definitions. Well researched and to the point.

  • Your B2B Marketing Wiki.

  • Explanations of the most important B2B terms and topics.

  • A basic understanding of B2B Marketing and differences to B2C Marketing.

All Articles in this Category

We hope you enjoy reading our articles.

  • In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.

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    By |Categories: Definition, Strategy|10.8 min read|Last Updated: October 23rd, 2022|
  • Industrial marketing is to market a good or service to another company within an industrial market. Defining marketing by the type of market was established decades ago and is still a valid and important concept. Modern industrial marketing is called business-to-business or B2B marketing. This article outlines why industrial marketing is the prequel of this concept.

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    By |Categories: Definition|9.9 min read|Last Updated: April 24th, 2022|
  • Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

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    By |Categories: Definition|7 min read|Last Updated: March 22nd, 2022|
  • Ever wondered what makes Marketing for consumers (B2C) and marketing for companies (B2B) different? This article is the most comprehensive overview you will ever need.

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    By |Categories: Definition|18.4 min read|Last Updated: May 28th, 2022|
  • In need for a definition of B2B Marketing? Read this article and learn what Marketing between two Businesses means.

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    By |Categories: Definition|27.5 min read|Last Updated: July 24th, 2022|

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