B2B Marketing Definitions

This is your B2B Marketing wiki. Definitions help to understand a term and topic at first glance. To know the exact meaning of modern marketing buzzwords is an important asset for your marketing career. Make yourself the one that truly understands the meaning of the term. And do not follow the shallow buzzword bingo.

In this category, we provide the most important terms and topics of business marketing. Make sure to understand what marketing is, the differences between B2B and B2C, and how to navigate the jungle of marketing phrases.

All the definitions are well researched and backed up by literature. This makes our explanations relevant and quotable for scientific papers.

This is what you get here:

  • Definitions. Well researched and to the point.

  • Your B2B Marketing Wiki.

  • Explanations of the most important B2B terms and topics.

  • A basic understanding of B2B Marketing and differences to B2C Marketing.

All Articles of:

B2B Marketing Definitions

We hope you enjoy reading our articles.

  • B2B Growth Marketing

    B2B Growth marketing isn't just about gaining more customers. It’s about keeping them. This guide will show you how to build a B2B growth engine. We also cover B2B marketing strategies. Ready to grow? Let’s dive in.

    By |Categories: Definition|12 min read|Last Updated: December 16th, 2024|
  • B2B vs B2C

    B2B, or “Business-to-Business,” and B2C, or “Business-to-Consumer,” refer to different market types. The difference lies in the customer you sell to. This article defines both market types and shows the differences between B2B and B2C markets, customers, marketing, eCommerce, and product management. Including examples of B2B and B2C companies.

    By |Categories: Definition|15 min read|Last Updated: December 16th, 2024|
  • Demand Generation Marketing

    In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.

    By |Categories: Definition|7 min read|Last Updated: December 16th, 2024|
  • Industrial Marketing

    Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

    By |Categories: Definition|30 min read|Last Updated: February 3rd, 2025|
  • B2B Marketing in a Nutshell

    Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

    By |Categories: Definition|6 min read|Last Updated: December 12th, 2024|
  • What is B2B Marketing? A Definition

    B2B Marketing stands for "Business-to-Business Marketing," which means a company is marketing its products or services to other businesses, rather than to individual consumers, which is called B2C marketing. This article covers the definition of B2B marketing, differences to B2C marketing, how to create a B2B marketing strategy and shows which marketing channels you can use. Further, we outline trends and give real-world examples.

    By |Categories: Definition|25 min read|Last Updated: December 11th, 2024|

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