B2B Marketing Definitions

B2B Growth marketing isn't just about gaining more customers. It’s about keeping them. This guide will show you how to build a B2B growth engine. We also cover B2B marketing strategies. Ready to grow? Let’s dive in.

B2B, or “Business-to-Business,” and B2C, or “Business-to-Consumer,” refer to different market types. The difference lies in the customer you sell to. This article defines both market types and shows the differences between B2B and B2C markets, customers, marketing, eCommerce, and product management. Including examples of B2B and B2C companies.

In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.

Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

B2B Marketing stands for "Business-to-Business Marketing," which means a company is marketing its products or services to other businesses, rather than to individual consumers, which is called B2C marketing. This article covers the definition of B2B marketing, differences to B2C marketing, how to create a B2B marketing strategy and shows which marketing channels you can use. Further, we outline trends and give real-world examples.