This is your B2B Marketing wiki. Definitions help to understand a term and topic at first glance. To know the exact meaning of modern marketing buzzwords is an important asset for your marketing career. Make yourself the one that truly understands the meaning of the term. And do not follow the shallow buzzword bingo.
In this category, we provide the most important terms and topics of business marketing. Make sure to understand what marketing is, the differences between B2B and B2C, and how to navigate the jungle of marketing phrases.
All the definitions are well researched and backed up by literature. This makes our explanations relevant and quotable for scientific papers.