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B2B Marketing Definitions
This is your B2B Marketing wiki. Definitions help to understand a term and topic at first glance. To know the exact meaning of modern marketing buzzwords is an important asset for your marketing career. Make yourself the one that truly understands the meaning of the term. And do not follow the shallow buzzword bingo.
In this category, we provide the most important terms and topics of business marketing. Make sure to understand what marketing is, the differences between B2B and B2C, and how to navigate the jungle of marketing phrases.
All the definitions are well researched and backed up by literature. This makes our explanations relevant and quotable for scientific papers.
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Industrial Marketing
Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.
B2B Marketing in a Nutshell
Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.
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