Lead Management in B2B

Lead Management is a core business process that every company needs to have as it helps convert prospects into opportunities. A successful lead management process takes into account all stages of the purchase funnel.

This process is not just marketing’s responsibility, nor is it just sales’. Rather, both departments should be collaborating to create and nurture leads.

In this category, we cover everything on Lead Management. Including how to establish a healthy marketing-lead-sales funnel. Further, you will read about the most common terms like cold leads, hot leads, marketing qualified leads and sales accepted leads.

Be prepared to close the gap between Marketing and Sales. Here’s how.

This is what you get here:

  • Everything on Lead Management

  • The different types of leads including hot and cold lead definition

  • How to nurture, score and qualify leads

  • An actionable approach to align marketing and sales with the Lead Management Maturity Model

All Articles of:

Lead Management in B2B

We hope you enjoy reading our articles.


Sign up to our snackable Newsletter and learn B2B Marketing in 2 min read time. Not sure? Here's an Example.

I agree to my data being stored and used for sending this newsletter. I am able to opt-out at any time. Read Privacy Policy

You have not found the right article?

Check out our other B2B Marketing categories