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Lead Management in B2B

Lead Management is a core business process that every company needs to have as it helps convert prospects into opportunities. A successful lead management process takes into account all stages of the purchase funnel.

This process is not just marketing’s responsibility, nor is it just sales’. Rather, both departments should be collaborating to create and nurture leads.

In this category, we cover everything on Lead Management. Including how to establish a healthy marketing-lead-sales funnel. Further, you will read about the most common terms like cold leads, hot leads, marketing qualified leads and sales accepted leads.

Be prepared to close the gap between Marketing and Sales. Here’s how.

This is what you get here:

  • Everything on Lead Management

  • The different types of leads including hot and cold lead definition

  • How to nurture, score and qualify leads

  • An actionable approach to align marketing and sales with the Lead Management Maturity Model

All Articles in this Category

We hope you enjoy reading our articles.

  • Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.

    Read this article
    By |Categories: Lead Management|10.9 min read|Last Updated: March 22nd, 2022|
  • You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.

    Read this article
    By |Categories: Lead Management, Sales|9.4 min read|Last Updated: March 22nd, 2022|
  • This article covers 8 steps from a potential customer to a lead and ultimately to a won customer. You will learn how to define interfaces between departments and to agree on common aims.

    Read this article
    By |Categories: Lead Management|11.1 min read|Last Updated: March 22nd, 2022|

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