Lead Management is a core business process that every company needs to have as it helps convert prospects into opportunities. A successful lead management process takes into account all stages of the purchase funnel.
This process is not just marketing’s responsibility, nor is it just sales’. Rather, both departments should be collaborating to create and nurture leads.
In this category, we cover everything on Lead Management. Including how to establish a healthy marketing-lead-sales funnel. Further, you will read about the most common terms like cold leads, hot leads, marketing qualified leads and sales accepted leads.
Be prepared to close the gap between Marketing and Sales. Here’s how.