Make Marketing and Sales work together

The Lead Management Maturity Model is an actionable management framework. It is a step-by-step guide on how to align Marketing and Sales by using Lead Management.

MARKETING & SALES RELATIONSHIP

Asses the relationship between your Marketing and Sales department. Establish an integrated relationship status and align on common goals.

LEAD MANAGEMENT

Implement a measurable Lead Management process. Develop your organization towards an own, integrated Lead Managment department.

Interested? Get in touch!
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Increase Turnover with the LMM-Model

With an integrated Marketing – Lead Management – Sales Funnel. The Lead Management Maturity Model enables you to develop your funnel step-by-step. Lead Management is the missing link between the Marketing and the Sales Department.

YOUR COMPANY STRUCTURE IS CHAOTIC?

Has your organization grown over time and lacks defined processes? Responsibilities of Marketing and Sales are not defined?

The Lead Management Maturity Model outlines on who to create an integrated Marketing, Lead Management and Sales Organization.

MARKETING AND SALES DO NOT GET ALONG VERY WELL?

Sales claims that Marketing is wasting money? Markeging claims that Sales is not turning lead into closed deals?

Learn how to overcome this oudated perspectives. The LMM Model provides a framwork to develop an integrated Marketing-Sales-Relationship.

Interested? Get in touch!

What is the Lead Management Maturity Model?

The Lead Management Maturity Model (LMM-Model) is a management framework to actively develop your Marketing-Lead Management-Sales Relationship. It provides a step-by-step guide on how to connect the Marketing-Sales Relationship with the Lead Management Maturity Level. The LMM-Model outlines a path to the ideal organizational status.

Read more about the LMM-Model
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Types of Marketing & Sales Relationship

The Marketing & Sales Relationship can be described by 4 types:

  • Undefined
  • Defined
  • Aligned
  • Integrated
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Lead Management Maturity Levels

There are 4 levels of how mature your Lead Managment process is:

  • No Lead Management
  • Definition of Lead Managment Terminology
  • Defined Lead Management Process
  • Decicated Lead Management Department
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Crossing Points on the Ideal Development Path

The Lead Management Maturity Model combines these two perspectives and outlines 4 crossing points on the path to an ideal Marketing-Lead Management-Sales Organization