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Handpicked Articles
Top 5 Recent B2B Marketing Articles
Welcome to our top 5 marketing articles! Here, we’ve hand-picked the cream of the crop for you to enjoy. From actionable tips to thought-provoking insights, these articles are sure to inspire and inform your marketing endeavors. And if you’re looking for even more great content, be sure to check out our full library of articles on the blog. Happy reading!
B2B Marketing Executive
The B2B Marketing Executive or Chief Marketing Officer (CMO), is the driving force of strategic marketing within an organization. From shaping the company's public image to establishing its position as a market leader, its role is essential for driving business growth. But what does it take to excel in this role? We discuss the responsibilities and skillsets in this article. Including an overview of the salary and how to handle the first 90 Days on the job.
What is B2B Marketing? A Definition
Welcome to B2B Marketing, where businesses sell to other companies rather than individual consumers (B2C). But what exactly is the B2B concept, and what is B2B Marketing? How does it differ from its counterpart, B2C marketing? What can we learn from B2C and how to adapt consumer marketing strategies? This article covers a 7-step approach to creating your B2B marketing strategy, including the marketing mix and different marketing channels. We also show examples of existing, real-world business marketing strategies and tactics.
Still hungry for more marketing insights and strategies? Have a look at all of our articles on the blog. From beginner tips to advanced techniques, we’ve got you covered with a wealth of valuable content. Dive in and expand your marketing knowledge today!
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B2B Marketing World E-Book Series
B2B Marketing E-Book
After reading this E-Book, you will understand B2B and B2C business types. It is a complete guide on B2B and B2C markets, customers, and marketing strategies, including differences and similarities as well as examples.
Download this free E-Book!
B2B Marketing E-Book
After reading this E-Book, you will understand B2B and B2C business types. It is a complete guide on B2B and B2C markets, customers, and marketing strategies, including differences and similarities as well as examples.
Download this free E-Book!
B2B Marketing World Services
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Who is B2B Marketing World?
B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.
Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.
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Authors on B2B Marketing World
Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.
B2B Marketing Authors
B2B Marketing Expert, Founder and Editor of B2B Marketing World. Head of Marketing, Engineering at AVL List.
