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Stephan Wenger B2B Marketing

Handpicked Articles

Top 5 Recent B2B Marketing Articles

Welcome to our top 5 marketing articles! Here, we’ve hand-picked the cream of the crop for you to enjoy. From actionable tips to thought-provoking insights, these articles are sure to inspire and inform your marketing endeavors. And if you’re looking for even more great content, be sure to check out our full library of articles on the blog. Happy reading!

  • Samson AG Use Case

    The Samson AG Use Case: Energizing LinkedIn to Elevate Energy Executives. This is a story about Unveiling Executive Brilliance and Radiance in Trust-Centric B2B-Marketing.

    By |Categories: Case|5 min read|Last Updated: September 4th, 2023|
  • 14 B2B Marketing Case Studies

    Explore 14 real-life B2B Marketing case studies from actual businesses. We gathered insights from founders, CEOs, and marketing managers.

    By |Categories: Case|10 min read|Last Updated: September 2nd, 2023|
  • B2B Marketing for Technology Companies

    This article will explore challenges like complex products and the long sales cycle. Further, we outline strategies to overcome the challenge of limited resources and tackle barriers in global markets. Thought leadership, brand marketing, virtual and augmented reality, account-based marketing, and niche marketing are other strategies we discuss.

    By |Categories: Strategy|20 min read|Last Updated: September 2nd, 2023|
  • B2B Sales

    Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.

    By |Categories: Sales|15 min read|Last Updated: September 1st, 2023|
  • Gated Content vs Non Gated Content

    Gated Content vs. Ungated Content. In this article, we define both terms and explain benefits of a gated content and ungated content strategies. You also learn how to balance both approaches between measurability & effectiveness.

    By |Categories: Content Marketing|10 min read|Last Updated: July 27th, 2023|

Still hungry for more marketing insights and strategies? Have a look at all of our articles on the blog. From beginner tips to advanced techniques, we’ve got you covered with a wealth of valuable content. Dive in and expand your marketing knowledge today!

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B2B Marketing World E-Book Series

B2B Marketing E-Book

After reading this E-Book, you will understand B2B and B2C business types. It is a complete guide on B2B and B2C markets, customers, and marketing strategies, including differences and similarities as well as examples.

  • What Is B2B? What Is B2C?
  • B2B vs B2C Marketing
  • B2C vs B2B Marketing Strategies
  • B2B vs B2C Marketing: Marketing Mix
  • B2B vs B2C Marketing: Marketing Channels
  • Human to Human Marketing
B2B Marketing World eBook - B2B vs B2C

Download this free E-Book!

I agree to my data being stored for processing this download and sending this newsletter if opt-in. I am able to opt-out at any time. Read Privacy Policy

B2B Marketing E-Book

After reading this E-Book, you will understand B2B and B2C business types. It is a complete guide on B2B and B2C markets, customers, and marketing strategies, including differences and similarities as well as examples.

  • What Is B2B Marketing?
  • Meaning of B2B and Business Markets
  • Strategies for B2B Marketing
  • Examples of B2B Marketing
  • Further Reading and References
B2B Marketing World eBook - What is B2B Marketing

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Who is B2B Marketing World?

B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.

Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.

My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”

STEPHAN WENGER

Our Experts

Authors on B2B Marketing World

Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.

B2B Marketing Authors

Stephan Wenger - Author for B2B Marketing World

B2B Marketing Expert, Founder and Editor of B2B Marketing World. Head of Marketing, Engineering at AVL List.

Theresa Sturm - Author for B2B Marketing World

Founder of the B2B Marketing Agency “VIA Digital” and Performance Marketing Expert

Matthias Haberler - Author for B2B Marketing World

Head of Product Management & Workspace Marketing at Canon Austria

Torben Fangmann - Author for B2B Marketing World

B2B Marketing Manager at LMZ Lenkering

Connor Skelly - Author for B2B Marketing World

B2B Marketing Consultant and Founder of UTM Link Manager

Veselin Mladenov - Author for B2B Marketing World

Content Manager of ThriveMyWay

Andrei Zinkevich - Author for B2B Marketing World

CO-Founder of Fullfunnel.io

Patrick Mitter - Author for B2B Marketing World

Founder and Marketing Manager at PM SEO & Copywriting

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