B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively. There are many differences to Business-to-Consumer, shortened to B2C Marketing, which are elaborated on in articles on this blog. But B2B Marketing also has similarities to B2C and can learn from strategies and tactics of major B2C marketing campaigns. Both the similarities and the differences of B2B and B2C Marketing are covered on this blog.
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