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B2B Marketing Learning Hub

From B2B Marketing Basics to Marketing Strategy, Content Marketing and Examples [+Guides & Resources]

B2B Marketing Basics

All Definitions

B2B Marketing Basics

What You’ll Learn

Learn the very basics of B2B Marketing.

Including deep-dive definitions of marketing terms and the main differences between B2B and B2C (=consumer) marketing.

Understand how the marketing funnel contributes to a successful business.

Featured Articles

Definition of B2B Marketing

Definition of Industrial Marketing

B2B vs. B2C Marketing

B2B Marketing Funnel

Featured Resources

B2B Marketing E-Book

B2B Marketing Books

B2B Marketing Infographics

B2B Marketing Strategy & Management

Strategy

Management

What You’ll Learn

Learn how to create and apply a B2B Marketing strategy. Understand basic strategies, tactics and how a marketing strategy for tech companies works. This section also covers what a CMO is and what a marketing manager does.

Featured Articles

B2B Marketing Strategy

Marketing Strategy for Tech Companies

B2B Marketing Plan

CMO & Marketing Manager

Featured Resources

Management Priority Matrix

B2B Content Marketing

What You’ll Learn

Read everything about content marketing for B2B markets. Learn what content marketing does for your business, how to create a content marketing strategy and plan and when to gate your content. Use the free content calendar template to plan your content marketing activities.

Featured Articles

B2B Content Marketing Guide

Gated vs. Non Gated Content

Featured Resources

Content Calendar Template

Digital B2B Marketing

What You’ll Learn

Use digital marketing channels and assets for your B2B marketing. Learn everything about digital B2B marketing including how Google search works and how to make use of the different search query types for your B2B company. Use the free LinkedIn dashboard and read the B2B SEO playbook (for dummies).

Featured Articles

Digital B2B Marketing Guide

Google Search Queries and Intention

Featured Resources

LinkedIn Dashboard Google Looker

B2B SEO Playbook for Dummies

B2B Marketing Examples

Examples

What You’ll Learn

Read how others do B2B marketing. See real-life examples from major industry players as well as SME companies. Learn from cases studies or browse through a list of 30+ B2B marketing podcasts and learn whenever you can spare a few minutes.

Featured Articles

6 B2B Marketing Examples

Case Studies

30+ B2B Marketing Podcasts

B2B Sales and Lead Management

B2B Sales

Lead Management

What You’ll Learn

See how marketing and sales needs to work together secure success. Learn basics on B2B sales and lead management including how to make lead calls, what lead creation and nurturing is and how to create demand along the sales funnel.

Featured Articles

B2B Sales

Lead Management

How to make Lead Calls

E-Book: B2B Marketing

From the B2B Marketing World E-Book Series

5 / 5

Price: € 9.90

Your Comprehensive Guide to Business-To-Business Marketing, Including Industrial Marketing, Differences to B2C Marketing, a Strategy Framework, and Examples.

Why Buying?

Actionable Guide, pdf. Document
95 Pages
25+ Figures
10+ Statistics Including Source

Table of Contents | 95 Pages | 17,500 Words

Section I – B2B Marketing

1. What is B2B Marketing
2. What is Industrial Marketing
3. B2B Marketing Channels
4. B2B Marketing Strategy

Section II – B2B Marketing Trends and Examples

1. B2B Marketing Trends
2. B2B Marketing Examples

Section III – B2B vs B2C

1. B2B vs. B2C
2. B2B Markets and Customers
3. B2C Markets and Customers
4. Further B2B vs. B2C Characteristics

Section IV – B2B vs B2C Marketing

1. B2B vs. B2C Marketing
2. B2B vs B2C Marketing: Branding
3. B2B vs. B2C Marketing: Customer Relationship
4. B2B vs. B2C Marketing: Marketing Mix
5. B2B vs B2C Marketing: Marketing Channels
6. Use B2C Marketing Tactics for B2B Marketing

Section V – Further Reading and References

1. Analysis of 25 Marketing Definitions

This is how we can help you win with your B2B Marketing

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Improve your B2B Marketing knowledge with the our World Blog. Learn the basics or dive into advanced strategies. Get practical examples and stay up-to-date in the industry. Start your learning journey today.

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Ready-to-use templates, blueprints, and other resources. Our resource hub helps you to accelerate your B2B Marketing. Check out the latest Excel templates and download them 100% free!

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Who is B2B Marketing World?

B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.

Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.

I want to work with you

“My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”

STEPHAN WENGER

Authors on B2B Marketing World

Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.