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Handpicked Articles

Top 5 Recent B2B Marketing Articles

Welcome to our top 5 marketing articles! Here, we’ve hand-picked the cream of the crop for you to enjoy. From actionable tips to thought-provoking insights, these articles are sure to inspire and inform your marketing endeavors. And if you’re looking for even more great content, be sure to check out our full library of articles on the blog. Happy reading!

  • In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. As a new chief marketing officer in a B2B company, it's important to hit the ground running and establish a strategy for aligning marketing and sales efforts.

    By |Categories: Guide|6 min read|Last Updated: January 29th, 2023|
  • Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.

    By |Categories: Digital Marketing|13 min read|Last Updated: January 29th, 2023|
  • The basic principle of every Lead Generation activity: Find the people that have a problem you can solve. In this article, we concentrate on paid ads and show you the 8 steps to build solid ground with LinkedIn Ads for Lead Generation.

    By |Categories: Digital Marketing|7 min read|Last Updated: January 7th, 2023|
  • Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.

    By |Categories: Content Marketing|28 min read|Last Updated: January 7th, 2023|
  • Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.

    By |Categories: Strategy|10 min read|Last Updated: January 7th, 2023|

Still hungry for more marketing insights and strategies? Have a look at all of our articles on the blog. From beginner tips to advanced techniques, we’ve got you covered with a wealth of valuable content. Dive in and expand your marketing knowledge today!

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Who is B2B Marketing World?

B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.

Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.

My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”

STEPHAN WENGER

Our Experts

Authors on B2B Marketing World

Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.

Stephan Wenger | B2B Marketing World

B2B Marketing Expert, Founder and Editor of B2B Marketing World. Head of Marketing, Engineering at AVL List.

Theresa Sturm | B2B Marketing World

Founder of the B2B Marketing Agency “VIA Digital” and Performance Marketing Expert

Matthias Haberler | B2B Marketing World

Head of Product Management & Workspace Marketing at Canon Austria

Torben Fangmann | B2B Marketing World

B2B Marketing Manager at LMZ Lenkering

Connor Skelly | B2B Marketing World

B2B Marketing Consultant and Founder of UTM Link Manager

Veselin Mladenov_B2B Marketing World

Content Manager of ThriveMyWay

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