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Stephan Wenger B2B Marketing

Handpicked Articles

Top 5 Recent B2B Marketing Articles

Welcome to our top 5 marketing articles! Here, we’ve hand-picked the cream of the crop for you to enjoy. From actionable tips to thought-provoking insights, these articles are sure to inspire and inform your marketing endeavors. And if you’re looking for even more great content, be sure to check out our full library of articles on the blog. Happy reading!

  • B2B Marketing Executive

    The B2B Marketing Executive or Chief Marketing Officer (CMO), is the driving force of strategic marketing within an organization. From shaping the company's public image to establishing its position as a market leader, its role is essential for driving business growth. But what does it take to excel in this role? We discuss the responsibilities and skillsets in this article. Including an overview of the salary and how to handle the first 90 Days on the job.

    By |Categories: Strategy|21 min read|Last Updated: November 29th, 2023|
  • What is B2B Marketing? A Definition

    Welcome to B2B Marketing, where businesses sell to other companies rather than individual consumers (B2C). But what exactly is the B2B concept, and what is B2B Marketing? How does it differ from its counterpart, B2C marketing? What can we learn from B2C and how to adapt consumer marketing strategies? This article covers a 7-step approach to creating your B2B marketing strategy, including the marketing mix and different marketing channels. We also show examples of existing, real-world business marketing strategies and tactics.

    By |Categories: Definition|25 min read|Last Updated: November 29th, 2023|
  • Lead Management Maturity Model

    Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.

    By |Categories: Lead Management|20 min read|Last Updated: November 7th, 2023|
  • B2B vs B2C

    Understanding B2B and B2C: A complete guide on Markets, Customers, and Marketing Strategies, including Differences and Similarities. This is the only article you will ever need to understand Business-to-Business and Business-to-Consumer.

    By |Categories: Definition|39 min read|Last Updated: October 24th, 2023|
  • Gira Use Case

    How to Skyrocket your LinkedIn Community Engagement with external Allies. This is a story about building lasting communities through Strategic Partnerships

    By |Categories: Case|5 min read|Last Updated: October 10th, 2023|

Still hungry for more marketing insights and strategies? Have a look at all of our articles on the blog. From beginner tips to advanced techniques, we’ve got you covered with a wealth of valuable content. Dive in and expand your marketing knowledge today!

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100% Free Download

B2B Marketing World E-Book Series

B2B Marketing E-Book

After reading this E-Book, you will understand B2B and B2C business types. It is a complete guide on B2B and B2C markets, customers, and marketing strategies, including differences and similarities as well as examples.

  • What Is B2B? What Is B2C?
  • B2B vs B2C Marketing
  • B2C vs B2B Marketing Strategies
  • B2B vs B2C Marketing: Marketing Mix
  • B2B vs B2C Marketing: Marketing Channels
  • Human to Human Marketing
B2B Marketing World eBook - B2B vs B2C

Download this free E-Book!

I agree to my data being stored for processing this download and sending this newsletter if opt-in. I am able to opt-out at any time. Read Privacy Policy

B2B Marketing E-Book

After reading this E-Book, you will understand B2B and B2C business types. It is a complete guide on B2B and B2C markets, customers, and marketing strategies, including differences and similarities as well as examples.

  • What Is B2B Marketing?
  • Meaning of B2B and Business Markets
  • Strategies for B2B Marketing
  • Examples of B2B Marketing
  • Further Reading and References
B2B Marketing World eBook - What is B2B Marketing

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Who is B2B Marketing World?

B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.

Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.

My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”

STEPHAN WENGER

Our Experts

Authors on B2B Marketing World

Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.

B2B Marketing Authors

Stephan Wenger - Author for B2B Marketing World

B2B Marketing Expert, Founder and Editor of B2B Marketing World. Head of Marketing, Engineering at AVL List.

Theresa Sturm - Author for B2B Marketing World

Founder of the B2B Marketing Agency “VIA Digital” and Performance Marketing Expert

Matthias Haberler - Author for B2B Marketing World

Head of Product Management & Workspace Marketing at Canon Austria

Torben Fangmann - Author for B2B Marketing World

B2B Marketing Manager at LMZ Lenkering

Connor Skelly - Author for B2B Marketing World

B2B Marketing Consultant and Founder of UTM Link Manager

Veselin Mladenov - Author for B2B Marketing World

Content Manager of ThriveMyWay

Andrei Zinkevich - Author for B2B Marketing World

CO-Founder of Fullfunnel.io

Patrick Mitter - Author for B2B Marketing World

Founder and Marketing Manager at PM SEO & Copywriting

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