Do you want to learn b2b Marketing?

B2B Marketing World. The one source you need to level up your B2B Marketing skills.

B2B Marketing World
Yes, I want to learn B2B Marketing

ready to start? follow these 4 steps:

Step #1 – Read the Blog

Improve your knowledge by reading the B2B Marketing World Blog. If you are new to industrial marketing, start with understanding what Marketing is and browse our definitions. Or hit the Marketing Strategy category for advanced content. Looking for practical examples? We have you covered too.

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Step #2 – Schedule a free Call

Don’t hesitate to get in touch. I am happy to answer your questions in a 100% free, 20 minute call. No strings attached. I promise.

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Step #3 – Listen to the Podcast

The 5 Minute B2B Marketing World Podcast is the best way to learn more about B2B Marketing.

The goal of this series is to deliver high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your marketing career.

Tune in and listen to the latest topics and episodes now.

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Step #4 – Read these Publications

Download the  B2B Marketing World 2021 collection of high-quality B2B Marketing articles.  The total number of pages is 120. Don’t miss out, there’s a lot here to learn from!

B2B Marketing Handbook is a guidebook for the classroom to the boardroom. Over 750 pages dedicated to B2B Marketing. This book is a guide for day-to-day work for years to come.

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Who is B2B Marketing World?

B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.

Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.

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Stephan Wenger

Blog Highlights

Read highlights from the B2B Marketing Blog or browse the full list of recent marketing blog posts.

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  • Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.

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    By |Categories: Digital Marketing|23.7 min read|Last Updated: June 8th, 2022|
  • This is a marketing guide for small- and medium-sized B2B companies. You get an entirely realistic view of starting marketing when there is an altogether green field. Torben Fangmann from LMZ describes his journey in 8 steps.

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    By |Categories: Case|12.7 min read|Last Updated: March 22nd, 2022|
  • Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.

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    By |Categories: Content Marketing|31.4 min read|Last Updated: April 24th, 2022|
  • Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.

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    By |Categories: Strategy|13.9 min read|Last Updated: March 22nd, 2022|
  • Introducing Marketing Automation to Canon Austria was a big change: a roller coaster ride of emotions. In this article, learn about an exciting, stirring, and eye-opening journey in 6 phases.

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    By |Categories: Case|11.6 min read|Last Updated: March 22nd, 2022|
  • Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.

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    By |Categories: Lead Management|10.9 min read|Last Updated: March 22nd, 2022|
  • In need for a definition of B2B Marketing? Read this article and learn what Marketing between two Businesses means.

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    By |Categories: Definition|27.5 min read|Last Updated: May 28th, 2022|
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