Want to learn B2B Marketing?

Out now! The B2B Marketing E-Book. Your daily guide, packed with bite-sized wisdom. 95 Pages jam-packed with B2B Marketing for just € 9.90

Price: € 9.90

I agree to my data being stored for processing this download and sending this newsletter if opt-in. I am able to opt-out at any time. Read Privacy Policy

Stephan Wenger B2B Marketing

Latest B2B Marketing Articles

Welcome to our latest B2B marketing articles! Here, we have hand-picked the cream of the crop for you to enjoy. And if you are looking for even more great content, check out our entire library of articles on the blog. Happy reading!

  • B2B vs B2C Marketing

    B2B marketing focuses on marketing strategies, tactics, and content tailored to promote products or services to other businesses. On the other hand, B2C marketing uses strategy and tactics to market directly to consumers. B2B and B2C marketing share similar principles but differ in various aspects.

    By |Categories: Guide|31 min read|Last Updated: February 10th, 2024|
  • B2B vs B2C

    B2B, or “Business-to-Business,” and B2C, or “Business-to-Consumer,” refer to different market types. The difference lies in the customer you sell to. This article defines both market types and shows the differences between B2B and B2C markets, customers, marketing, eCommerce, and product management. Including examples of B2B and B2C companies.

    By |Categories: Definition|16 min read|Last Updated: January 19th, 2024|
  • What is B2B Marketing? A Definition

    Welcome to B2B Marketing, where businesses sell to other companies rather than individual consumers (B2C). But what exactly is B2B Marketing? How does it differ from its counterpart, B2C marketing? This article covers a 7-step approach to creating your B2B marketing strategy, including the marketing mix and different marketing channels. We also show examples of existing, real-world business marketing strategies and tactics.

    By |Categories: Definition|25 min read|Last Updated: January 14th, 2024|
  • B2B Marketing Executive

    The B2B Marketing Executive or Chief Marketing Officer (CMO), is the driving force of strategic marketing within an organization. From shaping the company's public image to establishing its position as a market leader, its role is essential for driving business growth. But what does it take to excel in this role? We discuss the responsibilities and skillsets in this article. Including an overview of the salary and how to handle the first 90 Days on the job.

    By |Categories: Management|21 min read|Last Updated: January 7th, 2024|
  • B2B Marketing Manager

    A B2B Marketing Manager is a strategic marketer responsible for driving business growth by implementing and managing marketing strategies aimed at other businesses. This article outlines a detailed definition, B2B marketing team examples, responsibilities, skills, and salary of a marketing manager.

    By |Categories: Management|13 min read|Last Updated: January 7th, 2024|
  • Fractional CMO

    A Fractional CMO offers the expertise of a part-time marketing executive without the commitment of a full-time role. In this article we cover an explanation, duties and responsibilities and discuss how to become a fractional chief marketing officer.

    By |Categories: Management|8 min read|Last Updated: December 30th, 2023|

Still hungry for more marketing insights and strategies? Have a look at all of our articles on the blog. From beginner tips to advanced techniques, we’ve got you covered with a wealth of valuable content. Dive in and expand your marketing knowledge today!

WANT TO LEARN B2B MARKETING?

Sign up to our snackable Newsletter and learn B2B Marketing in 2 min read time. Not sure? Here's an Example.

I agree to my data being stored and used for sending this newsletter. I am able to opt-out at any time. Read Privacy Policy

E-Book: B2B Marketing

From the B2B Marketing World E-Book Series

B2B Marketing World eBook - What is B2B Marketing

Price: € 9.90

Your Comprehensive Guide to Business-To-Business Marketing, Including Industrial Marketing, Differences to B2C Marketing, a Strategy Framework, and Examples.

Why Buying?

  • Actionable Guide, pdf. Document
  • 95 Pages
  • 25+ Figures
  • 10+ Statistics Including Source

Section I – B2B Marketing

  • 1. What is B2B Marketing
  • 2. What is Industrial Marketing
  • 3. B2B Marketing Channels
  • 4. B2B Marketing Strategy

Section II – B2B Marketing Trends and Examples

  • 1. B2B Marketing Trends
  • 2. B2B Marketing Examples

Section III – B2B vs B2C

  • 1. B2B vs. B2C
  • 2. B2B Markets and Customers
  • 3. B2C Markets and Customers
  • 4. Further B2B vs. B2C Characteristics

Section IV – B2B vs B2C Marketing

  • 1. B2B vs. B2C Marketing
  • 2. B2B vs B2C Marketing: Branding
  • 3. B2B vs. B2C Marketing: Customer Relationship
  • 4. B2B vs. B2C Marketing: Marketing Mix
  • 5. B2B vs B2C Marketing: Marketing Channels
  • 6. Use B2C Marketing Tactics for B2B Marketing

Section V – Further Reading and References

  • 1. Analysis of 25 Marketing Definitions

Price: € 9.90

I agree to my data being stored for processing this download and sending this newsletter if opt-in. I am able to opt-out at any time. Read Privacy Policy

B2B Marketing World Services

This is how we can help you win with your B2B Marketing

Read the Blog

Improve your B2B Marketing knowledge with the our World Blog. Learn the basics or dive into advanced strategies. Get practical examples and stay up-to-date in the industry. Start your learning journey today.

Use our Resource Hub

Ready-to-use templates, blueprints, and other resources. Our resource hub helps you to accelerate your B2B Marketing. Check out the latest Excel templates and download them 100% free!

Get 30 min Consulting for free

Get 30 minutes of free consulting with no strings attached. Take advantage of this amazing opportunity and get expert advice on your project or business. Don’t miss out, sign up now!

Listen to the Podcast

Looking for a quick and easy way to stay up-to-date on the latest marketing trends? Our podcast series delivers valuable insights in just 5 minutes per episode. No need to spend hours sifting through irrelevant content. Tune in now and take your marketing career to the next level.

Who is B2B Marketing World?

B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.

Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.

My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”

STEPHAN WENGER

Our Experts

Authors on B2B Marketing World

Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.

B2B Marketing Authors

Stephan Wenger - Author for B2B Marketing World

B2B Marketing Expert, Founder and Editor of B2B Marketing World. Head of Marketing, Engineering at AVL List.

Theresa Sturm - Author for B2B Marketing World

Founder of the B2B Marketing Agency “VIA Digital” and Performance Marketing Expert

Matthias Haberler - Author for B2B Marketing World

Head of Product Management & Workspace Marketing at Canon Austria

Torben Fangmann - Author for B2B Marketing World

B2B Marketing Manager at LMZ Lenkering

Connor Skelly - Author for B2B Marketing World

B2B Marketing Consultant and Founder of UTM Link Manager

Veselin Mladenov - Author for B2B Marketing World

Content Manager of ThriveMyWay

Andrei Zinkevich - Author for B2B Marketing World

CO-Founder of Fullfunnel.io

Patrick Mitter - Author for B2B Marketing World

Founder and Marketing Manager at PM SEO & Copywriting

WANT TO LEARN B2B MARKETING?

Sign up to our snackable Newsletter and learn B2B Marketing in 2 min read time. Not sure? Here's an Example.

I agree to my data being stored and used for sending this newsletter. I am able to opt-out at any time. Read Privacy Policy

B2B Marketing World Fox