Welcome to B2B Marketing, where businesses sell to other companies rather than individual consumers (B2C). But what exactly is the B2B concept, and what is B2B Marketing? How does it differ from its counterpart, B2C marketing? What can we learn from B2C and how to adapt consumer marketing strategies? This article covers a 7-step approach to creating your B2B marketing strategy, including the marketing mix and different marketing channels. We also show examples of existing, real-world business marketing strategies and tactics.