Stephan Wenger

B2B Marketing Expert, Management Consultant, Founder and Editor of B2B Marketing World

Hi, I am Stephan, and I have done B2B Marketing for over 10 years. I was born in 1985, live in Graz, Austria, and have studied International Marketing and Sales Management.

I work for AVL List, a global high-tech automotive company, as Head of Marketing, Engineering and have worked for Anton Paar, which develops and produces highly accurate measuring instruments, as Head of Marketing. Part-time, I  lecture Marketing at the University of Applied Sciences Campus02, Graz and founded B2B Marketing World.

My vision is to give B2B Marketing the same status as consumer marketing. We B2B Marketers are underrepresented. It is time to change this!

Stephan Wenger B2B Marketing

Recent Articles by Stephan Wenger

Here are the most recent B2B Marketing articles by Stephan Wenger. Enjoy reading.

  • B2B Sales

    Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.

    By |Categories: Sales|15 min read|Last Updated: September 1st, 2023|
  • 14 B2B Marketing Case Studies

    Explore 14 real-life B2B Marketing case studies from actual businesses. We gathered insights from founders, CEOs, and marketing managers.

    By |Categories: Case|10 min read|Last Updated: September 2nd, 2023|
  • B2B Marketing for Technology Companies

    This article will explore challenges like complex products and the long sales cycle. Further, we outline strategies to overcome the challenge of limited resources and tackle barriers in global markets. Thought leadership, brand marketing, virtual and augmented reality, account-based marketing, and niche marketing are other strategies we discuss.

    By |Categories: Strategy|20 min read|Last Updated: September 2nd, 2023|
  • Digital B2B Marketing

    Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.

    By |Categories: Digital Marketing|13 min read|Last Updated: January 29th, 2023|
  • The 30+ Best B2B Marketing Podcasts

    Are you looking for the best B2B marketing podcasts that inform and inspire you? We have you covered. This article lists 30+ podcasts for B2B marketing. To make your decision easy, we added details such as the number of episodes, length of episodes, and a short description.

    By |Categories: Example|24 min read|Last Updated: January 7th, 2023|
  • Content Marketing in B2B

    Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.

    By |Categories: Content Marketing|29 min read|Last Updated: March 19th, 2023|
  • B2B Marketing Strategy

    Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.

    By |Categories: Strategy|10 min read|Last Updated: January 7th, 2023|
  • 6 Great B2B Marketing Examples

    You do not have to reinvent the wheel. This post pulls together 5 outstanding examples across different marketing disciplines and channels. All examples are handpicked and outline how you, as a B2B Marketeer, can make use of them.

    By |Categories: Example|11 min read|Last Updated: January 16th, 2023|
  • How to use Google Search Queries in your Digital B2B Marketing

    Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.

    By |Categories: Digital Marketing|17 min read|Last Updated: January 29th, 2023|
  • Industrial Marketing

    Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

    By |Categories: Definition|30 min read|Last Updated: September 2nd, 2023|
  • Top 5 B2B Marketing Blogs

    I analyzed over 60 marketing blogs. This post presents the top 5 B2B focused ones. This comprehensive list enables you to level up your B2B Marketing knowledge.

    By |Categories: Example|5 min read|Last Updated: January 7th, 2023|
  • B2B Marketing in a Nutshell

    Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

    By |Categories: Definition|5 min read|Last Updated: January 7th, 2023|
  • Why you need a B2B Marketing Plan

    When running a business, you most likely thought about marketing. And about how marketing can help you to win customers. A marketing strategy and marketing tactics are also necessary for B2B companies. This article will show the fastest way to fail and how to craft a basic B2B marketing plan.

    By |Categories: Strategy|5 min read|Last Updated: January 21st, 2023|
  • Lead Management Maturity Model

    Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.

    By |Categories: Lead Management|8 min read|Last Updated: January 7th, 2023|
  • B2B vs B2C

    Understanding B2B and B2C: A complete guide on Markets, Customers, and Marketing Strategies, including Differences and Similarities. This is the only article you will ever need to understand Business-to-Business and Business-to-Consumer.

    By |Categories: Definition|38 min read|Last Updated: May 24th, 2023|
  • What is Lead Management?

    You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.

    By |Categories: Lead Management, Sales|7 min read|Last Updated: January 7th, 2023|
  • 8 Steps of the Marketing and Sales Funnel

    This article covers 8 steps from a potential customer to a lead and ultimately to a won customer. You will learn how to define interfaces between departments and to agree on common aims.

    By |Categories: Lead Management|8 min read|Last Updated: January 7th, 2023|
  • What is B2B Marketing? A Definition

    In need for a definition of B2B Marketing? Read this article and learn what Marketing between two Businesses means.

    By |Categories: Definition|25 min read|Last Updated: May 24th, 2023|