Stephan Wenger

Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.

Explore 14 real-life B2B Marketing case studies from actual businesses. We gathered insights from founders, CEOs, and marketing managers.

This article will explore challenges like complex products and the long sales cycle. Further, we outline strategies to overcome the challenge of limited resources and tackle barriers in global markets. Thought leadership, brand marketing, virtual and augmented reality, account-based marketing, and niche marketing are other strategies we discuss.

Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.

Are you looking for the best B2B marketing podcasts that inform and inspire you? We have you covered. This article lists 30+ podcasts for B2B marketing. To make your decision easy, we added details such as the number of episodes, length of episodes, and a short description.

Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.

Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.

You do not have to reinvent the wheel. This post pulls together 5 outstanding examples across different marketing disciplines and channels. All examples are handpicked and outline how you, as a B2B Marketeer, can make use of them.

Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.

Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

I analyzed over 60 marketing blogs. This post presents the top 5 B2B focused ones. This comprehensive list enables you to level up your B2B Marketing knowledge.

Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

When running a business, you most likely thought about marketing. And about how marketing can help you to win customers. A marketing strategy and marketing tactics are also necessary for B2B companies. This article will show the fastest way to fail and how to craft a basic B2B marketing plan.

Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.

Understanding B2B and B2C: A complete guide on Markets, Customers, and Marketing Strategies, including Differences and Similarities. This is the only article you will ever need to understand Business-to-Business and Business-to-Consumer.

You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.

This article covers 8 steps from a potential customer to a lead and ultimately to a won customer. You will learn how to define interfaces between departments and to agree on common aims.

In need for a definition of B2B Marketing? Read this article and learn what Marketing between two Businesses means.