Yet another easy mistake to make is to start with online marketing. The possibilities the internet offers are overwhelming and easy to access; it was never been easier to launch your first Facebook campaign. And it was never more likely that you would lose money on a big scale. Global players like Google, Facebook, TikTok and their incorporated brands like Instagram, YouTube, and others, are world champions in wasting your money. The good thing is, it is always up to you if and how you spend money with them.
Above all, you need to answer a simple question: who is your target group, and how to reach them? Well, not so simple, but crucial to answer.
Ultimately, this question is the most important one – answered by your B2B Marketing plan. Don't make the same mistake as so many others do. "Just do it" works for Nike, but not for an industry company about to start their marketing efforts.