B2B Marketing Books

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.

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Learn how “They Ask, You Answer” has become thousands of organizations’ standard for Digital Sales and Marketing buy-in. “They Ask You Answer” presents an innovative digital marketing approach that ditches the traditional flashy ads and embraces high-quality content instead.

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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

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B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.

Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

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Price: € 9.90

This B2B marketing book is for anyone involved in marketing – whether you’re a business leader, a CMO, a product manager, a sales professional, or a marketer starting out in your career. It is designed to help you build and sustain a high-performance marketing organization, understand how marketing fits into the bigger picture, and grasp the ins and outs of B2B software marketing beyond the classroom. This book isn’t just about marketing technology or rehashing the Pragmatic Marketing Framework. It’s a practical guide that brings effective, modern B2B marketing to life.

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In the newly updated Marketing 6.0: The Future is Immersive, celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, walks you through how you can use technology to address the needs of your customers and have an impact on your industry and the wider world. 

Marketing 6.0 insightfully develops themes of sustainability and novel technology that contemporary businesses need to understand to remain relevant during a dynamic and exciting era of commerce. The authors show you how to exploit traditional and digital marketing techniques to leverage consumers’ continuing desire to maintain human interaction while exploring the new possibilities unlocked by the latest technologies.

Perfect for managers, executives, board members, and other business leaders seeking to remain ahead of curve as the marketing landscape shifts underneath their feet, Marketing 6.0 will also prove indispensable to a new generation of marketers, advertisers, content creators, and similar professionals.

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B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans.

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Innovative B2B Marketing is an essential B2B marketing book for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.

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Are you ready to dominate your market, accurately project your outcomes, and see returns you can bank on? The B2B Marketing Revolution™: A Battle Plan for Guaranteed Outcomes is the playbook that middle-market B2B CEOs and marketing leaders have been waiting for.

Backed by a groundbreaking research study of more than 400 middle-market B2B executives, this book offers time- tested best practices, indispensable KPIs for benchmarking, insights on where your dollars are best spent, and, above all, the proven 12 Battles™ Framework for generating guaranteed marketing outcomes. The B2B Marketing Revolution™ is a battle-hardened approach to shaking up the status quo and becoming an outcomes-first marketing leader!

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