B2B Marketing. Simplified.

30 B2B Marketing Articles that will help you move your Marketing Forward.

Whether you’re just starting out in the business or you’re a veteran looking to change your career, this is the place to be.

Unique Articles

All of these B2B Marketing Articles are handwritten and have a unique perspective on the topic.


We don’t make things up. Our knowledge bases on experience and a good amount of reading and researching.

Stephan Wenger B2B Marketing

My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”


B2B Marketing Expert and Founder B2B Marketing World

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  • Samson AG Use Case

    The Samson AG Use Case: Energizing LinkedIn to Elevate Energy Executives. This is a story about Unveiling Executive Brilliance and Radiance in Trust-Centric B2B-Marketing.

    By |Categories: Case|5 min read|Last Updated: September 4th, 2023|
  • 14 B2B Marketing Case Studies

    Explore 14 real-life B2B Marketing case studies from actual businesses. We gathered insights from founders, CEOs, and marketing managers.

    By |Categories: Case|10 min read|Last Updated: September 2nd, 2023|
  • Industrial Marketing

    Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

    By |Categories: Definition|30 min read|Last Updated: September 2nd, 2023|
  • B2B Marketing for Technology Companies

    This article will explore challenges like complex products and the long sales cycle. Further, we outline strategies to overcome the challenge of limited resources and tackle barriers in global markets. Thought leadership, brand marketing, virtual and augmented reality, account-based marketing, and niche marketing are other strategies we discuss.

    By |Categories: Strategy|20 min read|Last Updated: September 2nd, 2023|
  • B2B Sales

    Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.

    By |Categories: Sales|15 min read|Last Updated: September 1st, 2023|
  • Gated Content vs Non Gated Content

    Gated Content vs. Ungated Content. In this article, we define both terms and explain benefits of a gated content and ungated content strategies. You also learn how to balance both approaches between measurability & effectiveness.

    By |Categories: Content Marketing|10 min read|Last Updated: July 27th, 2023|
  • B2B Website Development Cost in 2023

    The biggest challenge of a website relaunch lies in planning a realistic budget. To make this job a success, we have compiled the biggest cost drivers and most important numbers for the launch of a B2B website.

    By |Categories: Digital Marketing|8 min read|Last Updated: July 27th, 2023|
  • 8 Step Lead Generation Framework for LinkedIn Paid Ads

    The basic principle of every Lead Generation activity: Find the people that have a problem you can solve. In this article, we concentrate on paid ads and show you the 8 steps to build solid ground with LinkedIn Ads for Lead Generation.

    By |Categories: Digital Marketing|7 min read|Last Updated: June 13th, 2023|
  • What is B2B Marketing? A Definition

    In need for a definition of B2B Marketing? Read this article and learn what Marketing between two Businesses means.

    By |Categories: Definition|25 min read|Last Updated: May 24th, 2023|
  • B2B vs B2C

    Understanding B2B and B2C: A complete guide on Markets, Customers, and Marketing Strategies, including Differences and Similarities. This is the only article you will ever need to understand Business-to-Business and Business-to-Consumer.

    By |Categories: Definition|38 min read|Last Updated: May 24th, 2023|
  • Copywriting: Level up your SEO and Content Marketing

    What exactly is SEO copywriting and what does it do for my content marketing strategy? Copywriting skills ensure that you find the right words so people respond to your message. It ensures not only that you are understood, but more importantly that your readers feel understood.

    By |Categories: Content Marketing|7 min read|Last Updated: April 10th, 2023|
  • Content Marketing in B2B

    Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.

    By |Categories: Content Marketing|29 min read|Last Updated: March 19th, 2023|
  • First 90 days for a B2B CMO

    In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. As a new chief marketing officer in a B2B company, it's important to hit the ground running and establish a strategy for aligning marketing and sales efforts.

    By |Categories: Guide|6 min read|Last Updated: January 29th, 2023|
  • Digital B2B Marketing

    Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.

    By |Categories: Digital Marketing|13 min read|Last Updated: January 29th, 2023|
  • How to use Google Search Queries in your Digital B2B Marketing

    Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.

    By |Categories: Digital Marketing|17 min read|Last Updated: January 29th, 2023|
  • Why you need a B2B Marketing Plan

    When running a business, you most likely thought about marketing. And about how marketing can help you to win customers. A marketing strategy and marketing tactics are also necessary for B2B companies. This article will show the fastest way to fail and how to craft a basic B2B marketing plan.

    By |Categories: Strategy|5 min read|Last Updated: January 21st, 2023|
  • 6 Great B2B Marketing Examples

    You do not have to reinvent the wheel. This post pulls together 5 outstanding examples across different marketing disciplines and channels. All examples are handpicked and outline how you, as a B2B Marketeer, can make use of them.

    By |Categories: Example|11 min read|Last Updated: January 16th, 2023|
  • How to Make Effective Lead Calls

    Sales calls play an essential role in the sales process. To be successful, they must be planned and executed effectively. One type of sales calls is lead calling. Read 6 ways to improve your Lead Calls.

    By |Categories: Lead Management|6 min read|Last Updated: January 7th, 2023|
  • Demand Generation Marketing

    In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.

    By |Categories: Definition, Strategy|7 min read|Last Updated: January 7th, 2023|
  • The 30+ Best B2B Marketing Podcasts

    Are you looking for the best B2B marketing podcasts that inform and inspire you? We have you covered. This article lists 30+ podcasts for B2B marketing. To make your decision easy, we added details such as the number of episodes, length of episodes, and a short description.

    By |Categories: Example|24 min read|Last Updated: January 7th, 2023|
  • B2B Marketing Strategy

    Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.

    By |Categories: Strategy|10 min read|Last Updated: January 7th, 2023|
  • How UTM Links help track your marketing [with GA4 update]

    Which marketing channel performs the best? This article shows how to answer this problem with the help of UTM links. There are a ton of channels in B2B marketing. It’s natural for a marketer to want to try every new channel or shiny object that comes around.

    By |Categories: Digital Marketing|5 min read|Last Updated: January 7th, 2023|
  • Your 8 Point Marketing Guide for Small and medium-sized B2B-Companies

    This is a marketing guide for small- and medium-sized B2B companies. You get an entirely realistic view of starting marketing when there is an altogether green field. Torben Fangmann from LMZ describes his journey in 8 steps.

    By |Categories: Case|11 min read|Last Updated: January 7th, 2023|
  • Implementing Marketing Automation? What a ride!

    Introducing Marketing Automation to Canon Austria was a big change: a roller coaster ride of emotions. In this article, learn about an exciting, stirring, and eye-opening journey in 6 phases.

    By |Categories: Case|10 min read|Last Updated: January 7th, 2023|
  • Top 5 B2B Marketing Blogs

    I analyzed over 60 marketing blogs. This post presents the top 5 B2B focused ones. This comprehensive list enables you to level up your B2B Marketing knowledge.

    By |Categories: Example|5 min read|Last Updated: January 7th, 2023|
  • B2B Marketing in a Nutshell

    Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

    By |Categories: Definition|5 min read|Last Updated: January 7th, 2023|
  • Lead Management Maturity Model

    Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.

    By |Categories: Lead Management|8 min read|Last Updated: January 7th, 2023|
  • What is Lead Management?

    You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.

    By |Categories: Lead Management, Sales|7 min read|Last Updated: January 7th, 2023|
  • 8 Steps of the Marketing and Sales Funnel

    This article covers 8 steps from a potential customer to a lead and ultimately to a won customer. You will learn how to define interfaces between departments and to agree on common aims.

    By |Categories: Lead Management|8 min read|Last Updated: January 7th, 2023|


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Stephan Wenger

B2B Marketing Expert, Editor and Marketing Management Consultant

Stephan Wenger is a seasoned B2B Marketing Expert with more than 10 years of experience in leading global companies. His extensive expertise lies in the realms of B2B online marketing, content marketing, strategic marketing, and driving synergy between sales and marketing, including effective lead management.

B2B Marketing. Simplified.

30 B2B Marketing Articles and everything you need to  move your Marketing Forward.

Welcome to our B2B Marketing article library! Here, you’ll find everything you need to know about business-to-business marketing. We’ve curated a collection of articles and business marketing content that covers a wide range of topics, from the basics of B2B marketing to advanced strategies and tactics. Whether you’re new to B2B marketing or a seasoned professional, our library has something for you.

In this article library, you’ll find articles on topics such as:

We know that B2B marketing can be complex, which is why we’ve made it our mission to provide you with the information and resources you need to succeed. Our articles are written by experts in the field and are designed to be easy to understand and actionable.

So, whether you’re looking to learn more about B2B marketing, or you’re looking for specific strategies and tactics to implement, our library has you covered. Browse through our articles, find the information you need, and start putting it into action today!