B2B Marketing. Simplified.
30 B2B Marketing Articles that will help you move your Marketing Forward.
Whether you’re just starting out in the business or you’re a veteran looking to change your career, this is the place to be.
Unique Articles
All of these B2B Marketing Articles are handwritten and have a unique perspective on the topic.
Trustworthy
We don’t make things up. Our knowledge bases on experience and a good amount of reading and researching.
“My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”
STEPHAN WENGER
B2B Marketing Expert and Founder B2B Marketing World
Use the Filters to find your Category:
Industrial Marketing
Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.
B2B Marketing for Technology Companies
This article will explore challenges like complex products and the long sales cycle. Further, we outline strategies to overcome the challenge of limited resources and tackle barriers in global markets. Thought leadership, brand marketing, virtual and augmented reality, account-based marketing, and niche marketing are other strategies we discuss.
B2B Sales
Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.
Copywriting: Level up your SEO and Content Marketing
What exactly is SEO copywriting and what does it do for my content marketing strategy? Copywriting skills ensure that you find the right words so people respond to your message. It ensures not only that you are understood, but more importantly that your readers feel understood.
First 90 days for a B2B CMO
In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. As a new chief marketing officer in a B2B company, it's important to hit the ground running and establish a strategy for aligning marketing and sales efforts.
Digital B2B Marketing
Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.
How to use Google Search Queries in your Digital B2B Marketing
Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.
Why you need a B2B Marketing Plan
When running a business, you most likely thought about marketing. And about how marketing can help you to win customers. A marketing strategy and marketing tactics are also necessary for B2B companies. This article will show the fastest way to fail and how to craft a basic B2B marketing plan.
The 30+ Best B2B Marketing Podcasts
Are you looking for the best B2B marketing podcasts that inform and inspire you? We have you covered. This article lists 30+ podcasts for B2B marketing. To make your decision easy, we added details such as the number of episodes, length of episodes, and a short description.
B2B Marketing Strategy
Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.
How UTM Links help track your marketing [with GA4 update]
Which marketing channel performs the best? This article shows how to answer this problem with the help of UTM links. There are a ton of channels in B2B marketing. It’s natural for a marketer to want to try every new channel or shiny object that comes around.
B2B Marketing in a Nutshell
Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.
Stephan Wenger
B2B Marketing Expert, Editor and Marketing Management Consultant
Stephan Wenger is a seasoned B2B Marketing Expert with more than 10 years of experience in leading global companies. His extensive expertise lies in the realms of B2B online marketing, content marketing, strategic marketing, and driving synergy between sales and marketing, including effective lead management.
B2B Marketing. Simplified.
30 B2B Marketing Articles and everything you need to move your Marketing Forward.
Welcome to our B2B Marketing article library! Here, you’ll find everything you need to know about business-to-business marketing. We’ve curated a collection of articles and business marketing content that covers a wide range of topics, from the basics of B2B marketing to advanced strategies and tactics. Whether you’re new to B2B marketing or a seasoned professional, our library has something for you.
In this article library, you’ll find articles on topics such as:
- The differences and similarities between B2B and B2C marketing
- How to create a B2B marketing strategy
- The importance of understanding your target audience
- The various stages of the B2B sales funnel
- How to use digital marketing tactics like SEO and social media to reach your target audience
- Best practices for lead generation and lead management
- How to measure the success of your B2B marketing efforts
We know that B2B marketing can be complex, which is why we’ve made it our mission to provide you with the information and resources you need to succeed. Our articles are written by experts in the field and are designed to be easy to understand and actionable.
So, whether you’re looking to learn more about B2B marketing, or you’re looking for specific strategies and tactics to implement, our library has you covered. Browse through our articles, find the information you need, and start putting it into action today!
