B2B Marketing. Simplified.
20+ B2B Marketing Articles that will help you move your Marketing Forward.
Whether you’re just starting out in the business or you’re a veteran looking to change your career, this is the place to be.
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Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.
In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. As a new chief marketing officer in a B2B company, it's important to hit the ground running and establish a strategy for aligning marketing and sales efforts.
Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.
Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.
When running a business, you most likely thought about marketing. And about how marketing can help you to win customers. A marketing strategy and marketing tactics are also necessary for B2B companies. This article will show the fastest way to fail and how to craft a basic B2B marketing plan.
You do not have to reinvent the wheel. This post pulls together 5 outstanding examples across different marketing disciplines and channels. All examples are handpicked and outline how you, as a B2B Marketeer, can make use of them.
Sales calls play an essential role in the sales process. To be successful, they must be planned and executed effectively. One type of sales calls is lead calling. Read 6 ways to improve your Lead Calls.
In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.
Are you looking for the best B2B marketing podcasts that inform and inspire you? We have you covered. This article lists 30+ podcasts for B2B marketing. To make your decision easy, we added details such as the number of episodes, length of episodes, and a short description.
The basic principle of every Lead Generation activity: Find the people that have a problem you can solve. In this article, we concentrate on paid ads and show you the 8 steps to build solid ground with LinkedIn Ads for Lead Generation.
Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.
Which marketing channel performs the best? This article shows how to answer this problem with the help of UTM links. There are a ton of channels in B2B marketing. It’s natural for a marketer to want to try every new channel or shiny object that comes around.
This is a marketing guide for small- and medium-sized B2B companies. You get an entirely realistic view of starting marketing when there is an altogether green field. Torben Fangmann from LMZ describes his journey in 8 steps.
Industrial marketing is to market a good or service to another company within an industrial market. Defining marketing by the type of market was established decades ago and is still a valid and important concept. Modern industrial marketing is called business-to-business or B2B marketing. This article outlines why industrial marketing is the prequel of this concept.
Introducing Marketing Automation to Canon Austria was a big change: a roller coaster ride of emotions. In this article, learn about an exciting, stirring, and eye-opening journey in 6 phases.
I analyzed over 60 marketing blogs. This post presents the top 5 B2B focused ones. This comprehensive list enables you to level up your B2B Marketing knowledge.
Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.
Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.
Ever wondered what makes Marketing for consumers (B2C) and marketing for companies (B2B) different? This article is the most comprehensive overview you will ever need.
You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.
This article covers 8 steps from a potential customer to a lead and ultimately to a won customer. You will learn how to define interfaces between departments and to agree on common aims.
In need for a definition of B2B Marketing? Read this article and learn what Marketing between two Businesses means.
“My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”
STEPHAN WENGER
B2B Marketing. Simplified.
20+ B2B Marketing Articles and everything you need to move your Marketing Forward.
Welcome to our B2B Marketing articles library! Here, you’ll find everything you need to know about business-to-business marketing. We’ve curated a collection of articles and business marketing content that covers a wide range of topics, from the basics of B2B marketing to advanced strategies and tactics. Whether you’re new to B2B marketing or a seasoned professional, our library has something for you.
In this article library, you’ll find articles on topics such as:
- The differences and similarities between B2B and B2C marketing
- How to create a B2B marketing strategy
- The importance of understanding your target audience
- The various stages of the B2B sales funnel
- How to use digital marketing tactics like SEO and social media to reach your target audience
- Best practices for lead generation and lead management
- How to measure the success of your B2B marketing efforts
We know that B2B marketing can be complex, which is why we’ve made it our mission to provide you with the information and resources you need to succeed. Our articles are written by experts in the field and are designed to be easy to understand and actionable.
So, whether you’re looking to learn more about B2B marketing, or you’re looking for specific strategies and tactics to implement, our library has you covered. Browse through our articles, find the information you need, and start putting it into action today!
