Apart from project management and coordination of external agencies, text creation offers the highest potential to save B2B website development costs. Legitimate content marketing agencies take about 1,900€ per content page. For 60 pages, that would generate costs of 108,000€. Internal content creation will therefore save you a lot of money. Additionally, the in-house team has more knowledge of your products than an external agency.
In text creation, a combination of in-house writers and either internal or external SEO advisors has been proven to be effective. The SEO expert will contribute key words and headlines for every page. This will give the copywriters a good structure to arrange the contents and also ensures high-quality search engine optimisation.
You should under no circumstances use cheap copywriters or text brokers for content creation. They will only charge between 300 and 600€ per page, but the texts’ quality is insufficient. The difference in costs to external agencies comes from the comprehensive research (analysis of competitors + SEO) which content agencies carry out. Without these efforts, your pages would not generate good Google rankings.
Tip when uploading the text
Instead of entering foreign-language texts manually, many translation agencies offer an automatic text import service. This is something you need to check with your web developers first. For CMS such as Typo3 or Wordpress, the agency can develop interfaces for importing texts.
The creation of images and videos can also be assigned to in-house teams. Through a content producer, you can convert 80% of external costs into hourly rates. 20% of costs will still go towards things such as travel expenses when shooting case studies with clients.