LinkedIn Dashboard with Google Looker
A free template for the professional Social Media Manager – free for copying!
LinkedIn is dynamic.
Just like the entire B2B marketing game.
Content formats, LinkedIn algorithm updates, audience-centric content are changing on LinkedIn at a very high speed. To stay on top of it, precision in analyzing your own LinkedIn performance is crucial.
That’s precisely why I’ve developed a LinkedIn dashboard that meets these requirements.
And the best part is: I’m offering it to you for free!
All you need is a Google account. That’s it.
3 Article Highlights
Table of Contents
Why is a LinkedIn dashboard so valuable for marketing managers?
Analyze and Optimize your LinkedIn Game
The interactive LinkedIn dashboard provides B2B companies with the opportunity to analyze and optimize their LinkedIn activities in detail.
To make data quickly accessible and understandable, I have incorporated filtering functions, data visualization, and presentation capabilities into my solution.
This means, that LinkedIn performance can be accessed with just a few clicks, instead of having to work with rows and columns of numbers in an Excel spreadsheet.
Here’s a screenshot of the LinkedIn content performance overview (keep scrolling for a video):
LinkedIn Dashboard – Content Performance Overview © Digital Seed
Quick, comprehensive overview of LinkedIn performance
What to Do with Your LinkedIn Dashboard
With a practical dashboard, social media managers are able to access the following performance metrics (KPIs) in just a few seconds:
- The growth of followers
- The distribution of followers by industry, company size and management level
- Visual representation in a heat map (Google Maps) of follower origin
- Post performance metrics such as likes, comments, impressions
- Filtering and sorting LinkedIn posts by likes, comments, impressions
- Comparison of organic post performance to LinkedIn ads
- Trend analysis of impressions and followers over selected time periods (2 mouse clicks)
- Links to each authored LinkedIn post
With this information and data visualization, marketing managers, social media managers or other management levels have the following leverage:
- Assess the effectiveness of the LinkedIn marketing strategy and optimize it within the company
- Analyze the content strategy sharply and make meaningful deductions regarding messages, target audience and formats
- Make decisions regarding budget allocation for LinkedIn activities
- Measure the success of LinkedIn campaigns
- Store all LinkedIn data long-term. (Note: LinkedIn deletes access to performance metrics after 365 days – as of April 2024)
The uniqueness of the LinkedIn dashboard: Reporting capability!
Your Dashboard as Reporting Tool
The LinkedIn dashboard can also be used as a reporting tool. This means that analysis views can be communicated on the intranet, website, or via email to a selected audience.
Specifically, this means: Share LinkedIn performance with your team.
And all this (again) only with a few clicks!
Who is the LinkedIn dashboard really intended for?
Right for You?
This question can be answered simply. Concisely and without further ado: For any B2B company looking to implement LinkedIn as a marketing channel and/or enhance their LinkedIn presence with strategic and analytical approaches.
The technical foundation: Google Looker Studio.
Dashboard and Reporting
With this intuitive and highly user-friendly interface and customizable dashboards, marketing managers can effortlessly navigate (complex) datasets and visualize large amounts of data in a simple manner.
This makes marketing channels like LinkedIn analyzable and transparent in their performance.
Additionally, Looker Studio is a free tool from Google, meaning any type of dashboard is free and can be customized.
Alexander Zitzmann
Account-Based Strategist and Managing Director of Digital Seed
Hey there, this is Alex, one of the Managing Directors and Co-Founder of Digital Seed, the LinkedIn Marketing Agency that created the first big LinkedIn Brand Ambassador campaigns in Germany.
My role in our team focuses on LinkedIn Marketing – designed for B2B companies aiming to excel in promoting their business on LinkedIn. To achieve this, I leverage my expertise in data-driven campaigns, including Account-Based Marketing, Lead and Demand Generation.
Core Topics: Account-Based-Strategy, Demand Generation
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