In most cases – the sales team needs lead information such as name, company name, job title, business email, and phone number. We recommend you discuss the number of lead criteria necessary with your sales team. The telephone number is up for discussion. It lowers the conversion rate and to follow up immediately (not a good strategy with a Top of The Funnel offer).
To be able to check the lead quality – make sure you include the company name and job title. You will be able to check the quality of the incoming MQLs easily quickly.
Pro Tip: Complete the form with a qualifying question with 3 possible answers. This gives the sales team additional indications of how far along the lead is in the customer journey.
Example: Are you currently looking for a digital asset management software?