Social media is a super powerful tool for building brand awareness, giving your company an online personality, and humanizing your business. These factors are essential when it comes to connecting with potential customers.
In a nutshell, there is no way to avoid social media for B2B marketers. The times when social media marketing was used in B2C only are long gone.
Establish your unique social voice. Be authentic, honest, and entertaining. At the same time, you are focusing on creating value for your company and your audience.
Here are some examples of social media marketing in B2B:
LinkedIn has 840 million users and is expected to grow to over a billion users by 2025 (Statista 2022). The largest business network is the best way of leveraging your marketing with social platforms.
Facebook is still a good channel for branding and human resources topics.
YouTube is, without a doubt, the most significant player in the video market. Instagram can be used for brand-related, visual storytelling.
And TikTok is the fastest-growing social media platform worldwide.