B2B Marketing Plan Template
Business-to-Business (B2B) Marketing aims at other companies rather than consumers. This different target audience requires specific marketing tactics.
This B2B marketing plan template is ready-to-use, practically proven and created and tested by B2B marketers.
Use the template to plan:
- Aims
- Target Groups
- Communication Framework
- Asset Creation
- Content Plan
- KPIs
What you get:
- 9 Chapters
- 14 Pages
- Word Document
- Ready-to-Use
- Explanations and Guidance
Template Content
9 Template Chapters
Each chapter builds on the previous one and creates a comprehensive and logic B2B marketing plan.
1. Market Information
2. Aims
3. Target Audience & Personas
4. Communication Framework
5. Assets & Content Creation
6. SEO, SEA
7. Content Plan
8. KPIs & Reporting
9. Next Steps
Template Screenshots
Download the B2B Marketing Plan Template
100% free download. Just let us know how to reach you if we update the template. That’s why we like to have your e-mail.
How to use the B2B Marketing Plan Template
Here are our pro tips to make the most of our B2B marketing template.
Involve Sales Early on
Marketing and sales need to collaborate to create success. You need sales to fill out your marketing plan template, e.g., to understand business goals and define target markets.
Don’t Overthink
Your marketing plan is important, yes. But putting your marketing plan into action is more important. Therefore, do not overthink your approach and use this template’s actionable approach.
Be Bold
Be precise and clear. Do not use jargon or academic wording. Your marketing plan must be easy to understand.
Add Visual Content
Use images or videos wherever possible. This helps to convey your idea and makes the marketing plan template more lively and interactive.
Use Emotions
It’s a myth that B2B marketing is boring. Use emotions to create a positive atmosphere when implementing your marketing plan with other departments. Try something new.
Test and Re-Test
Fail, but fail fast. Put your marketing plan in action fast and learn from errors. Test and re-test as much as needed.