B2B Marketing Plan Template

Business-to-Business (B2B) Marketing aims at other companies rather than consumers. This different target audience requires specific marketing tactics.

This B2B marketing plan template is ready-to-use, practically proven and created and tested by B2B marketers.

Use the template to plan:

  • Aims
  • Target Groups
  • Communication Framework
  • Asset Creation
  • Content Plan
  • KPIs

What you get:

  • 9 Chapters
  • 14 Pages
  • Word Document
  • Ready-to-Use
  • Explanations and Guidance

Template Content

9 Template Chapters

Each chapter builds on the previous one and creates a comprehensive and logic B2B marketing plan.

1. Market Information

2. Aims

3. Target Audience & Personas

4. Communication Framework

5. Assets & Content Creation

6. SEO, SEA

7. Content Plan

8. KPIs & Reporting

9. Next Steps

Template Structure

This B2B marketing plan template has a clear structure and uses symbols to guide you through filling the template:

  • Sections to fill
  • Description what to fill

  • Background information and explanations

  • Instructions

Template Screenshots

B2B Marketing Plan Template
B2B Marketing Plan Template
B2B Marketing Plan Template

Download the B2B Marketing Plan Template

100% free download. Just let us know how to reach you if we update the template. That’s why we like to have your e-mail.

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How to use the B2B Marketing Plan Template

Here are our pro tips to make the most of our B2B marketing template.

Involve Sales Early on

Marketing and sales need to collaborate to create success. You need sales to fill out your marketing plan template, e.g., to understand business goals and define target markets.

Don’t Overthink

Your marketing plan is important, yes. But putting your marketing plan into action is more important. Therefore, do not overthink your approach and use this template’s actionable approach.

Be Bold

Be precise and clear. Do not use jargon or academic wording. Your marketing plan must be easy to understand.

Add Visual Content

Use images or videos wherever possible. This helps to convey your idea and makes the marketing plan template more lively and interactive.

Use Emotions

It’s a myth that B2B marketing is boring. Use emotions to create a positive atmosphere when implementing your marketing plan with other departments. Try something new.

Test and Re-Test

Fail, but fail fast. Put your marketing plan in action fast and learn from errors. Test and re-test as much as needed.