Without a strategy, all actions are in vain. The base for professional marketing is to create a solid plan. The B2B Marketing Strategy category explains how to create a strategy and gives you a deep understanding of the necessary steps.
The cornerstone article – How to create a B2B Marketing Strategy in 6 steps – is a step-by-step guide to establishing a strategy. It is vital to develop a plan that is actionable and focuses on the desired output. A strategy helps you understand the “why”; it creates a clear picture of achieving your marketing actions.
This category also covers great B2B Marketing strategy examples, as well as what to learn from them.