B2B Marketing Guide

Selling tractors, harvesters, or plows isn’t a quick process. Buyers take time, involve multiple decision-makers, and require a solid financial commitment. This is a full guide on B2B agricultural machinery marketing, including real-world examples from John Deere and Kubota.

This is your guide to create a B2B marketing construction machinery roadmap + 3 Examples. Marketing in the construction machinery industry is complex but essential. Unlike consumer goods, purchasing decisions for heavy equipment like excavators, bulldozers, and loaders involve multiple stakeholders, long sales cycles and significant investments. This article provides a structured approach to B2B marketing for the construction machinery industry.

B2B fintech marketing promotes financial technology products to other businesses. It’s different from consumer marketing because the target group is companies like banks, insurance firms, and financial institutions. In this article, we explore the foundations of B2B fintech marketing. We look at key strategies, challenges, and how to measure success. We also discuss future trends that will shape this industry.

B2B manufacturing marketing involves promoting products and services from one business to another within the manufacturing sector. Key Points are: Complex Buying Process, Emphasis on Relationships, Technical Focus. This blog post will explore the unique aspects of B2B manufacturing marketing, its challenges, and effective strategies for overcoming them.

LinkedIn, Optimized Website, Webinars, Account-Based-Marketing, Events and EMail Marketing. This article shows 6 proven strategies for identifying, nurturing, and converting high-quality leads into business relationships.

Build a B2B marketing funnel requires 5 steps: creating a customer journey, mapping marketing channels, building a multi-touch attribution model, establishing and measuring KPIs, and constantly adapting the funnel. Read how to do this and learn that marketing and sales alignment are essential.

In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. As a new chief marketing officer in a B2B company, it's important to hit the ground running and establish a strategy for aligning marketing and sales efforts.

This is a marketing guide for small- and medium-sized B2B companies. You get an entirely realistic view of starting marketing when there is an altogether green field. Torben Fangmann from LMZ describes his journey in 8 steps.

B2B marketing focuses on marketing strategies, tactics, and content tailored to promote products or services to other businesses. On the other hand, B2C marketing uses strategy and tactics to market directly to consumers. B2B and B2C marketing share similar principles but differ in various aspects.