Sales in B2B
Sales and Marketing teams are, on the surface, positioned at different ends of the organization. But in reality, this separation is neither a good idea nor is it possible. The sales team is always involved in your strategic planning and definition of the target group. On the other hand, marketing is responsible for customer-centric communication and demand generation.
On top of that, B2B Marketing cannot create sales opportunities from thin air. Marketers need input. Marketers need to know what the customers want, their problems, and the most urgent actions for them to take. And that is where marketing and sales need to work together to achieve a common goal.
We also cover everything on Lead Management. Why? Because leads are the connecting link between Marketing and Sales. Leads are in the center of the buying process and the Sales Funnel.
This category is all about how to make Marketing and Sales work together.
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Sales in B2B
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Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.
Sales calls play an essential role in the sales process. To be successful, they must be planned and executed effectively. One type of sales calls is lead calling. Read 6 ways to improve your Lead Calls.
Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.
You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.
The traditional B2B marketing funnel model is evolving. What once was a straightforward path from awareness to purchase is now a complex journey requiring more enhanced strategies. This article shows the latest developments of the funnel in B2B marketing.
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