What is a Google search intent?
Google processes 63,000 searches per second and around 2 trillion searches per year. But how is this seemingly endless amount of search queries categorized? How can you take advantage of these categories?
Answering questions your potential customer has is a simple yet powerful marketing strategy. For your digital B2B marketing, this means providing content searched on Google. The concept of different search intent types is essential for SEO. If you want to rank these days, you must create content with searcher intent in mind.
What does that mean? Google search intent refers to the reason someone makes a search engine query. In other words, why did the person do this search? The user may be looking to learn something, make a purchase, or find a particular website.
Why search intent matters
Google aims to provide users with the most relevant search results for the search query. This statement may sound simple, but it is the fundamental working principle of the search engine. Google’s missions can’t be more precise:
Further, this approach is also a genius marketing strategy. It is nothing less than the fulfillment of a customer’s need. In the case of Google searches, it is evident that this need is information.
But it is not that simple.
The user’s intention comes before the search query. Every Google search is done with a defined purpose. Many people do this instinctively, of course. They just start to type. Sometimes ask a question, sometimes look for a brand they know, and sometimes users simply type in a keyword. The intention of these searches differs. We will have a closer look at the search intent types below.
Why does any of this matter for B2B marketers?
Because to rank in Google in 2022, your business needs to be the most relevant result for the query. That means creating content that aligns with types of search intent.
Definition of Google search intent
Based on definitions by Semrush, Moz, Backlinko, and Yoast, a search intent or search query is defined in the following:
Search intent (also known as user intent, keyword intent, or audience intent) is the primary goal a user has when searching a query in a search engine. Common types of searcher intent include informational, commercial, navigational, and transactional.