18 B2B Marketing Case Studies [Updated 2025]

Combine LinkedIn Creator Marketing with synchronized, community-driven campaigns using user-generated content (UGC) and authentic storytelling to create brand awareness and engagement in the B2B space.

This approach was exemplified in the Notion Faces campaign, which Creator Match helped execute seamlessly, creating a LinkedIn takeover that left a lasting impact.

Here’s how:

• Build Anticipation with Teasers: Leveraging Creator Match, Notion partnered with LinkedIn creators who swapped their profile pictures for “LOADING…” images. Teasers, including posts with messy screenshots, sparked curiosity and drove over 40,000+ views before launch.

• Synchronize Launches for Maximum Impact: Creator Match ensured coordination among 50+ creators, who simultaneously launched the campaign by sharing custom Notion Faces with the theme “New Year, New You.” This synchronized effort created FOMO and dominated LinkedIn feeds.

• Leverage UGC to Sustain Momentum: Outside the core creators, over 900 organic posts emerged from users sharing their own Notion Faces, showcasing the power of UGC to amplify reach and authenticity.

• Add a Personal Touch with Gifting: Creator Match worked with Notion to send physical gift boxes to creators, featuring custom wrapping paper, cookies, and handwritten notes, further strengthening the emotional connection to the brand.

• Celebrate Community: The campaign highlighted the individuality of users with hand-drawn avatars, reinforcing authenticity and community engagement.

AJ Eckstein, Founder & CEO, Creator Match

LinkedIn Company pages are dead. Unless you write it like a landing page.

The Penfriend.ai LinkedIn landing page example showcases how great copywriting breaks through the noise on LinkedIn.

Inge Von Aulock, CEO Top Apps, says: We launched the MVP for Penfriend.ai on December 1, 2023, with a waitlist. Here are the stats we they gathered:

• Waitlist Duration: 28 days
• Emails Sent: 13 emails, average 62% open rate, 12.7% click-through rate (CTR)
• Conversion to Users: 25.6%
• Conversion to Paid Users: 25.2%

Here’s the full story on how they did it:

We worked with an aftermarket heavy machinery parts manufacturer that specialized in niche products for mining and earth-moving trucks. Their audience? Strictly B2B, and typically limited to industrial clients.

But here’s where it gets interesting: a spike in searches for a specific fuel filter, 1r0750, caught our attention. This wasn’t your everyday demand, it was coming from a surprising group: 4-wheel diesel truck enthusiasts. These RAM, Chevy, and GMC warriors were using this industrial-grade fuel filter because it was more efficient and, crucially, fit their engines like a glove.

The problem? Our client didn’t sell directly to the public, so this surge in consumer interest seemed like a dead end. But instead of ignoring it, we leaned into it.

We built a dedicated landing page optimized for that part and launched a targeted SEO campaign designed to capture attention, not just from consumers but from the parts stores that serve them.

And wow, did it work! Within a week of the page climbing the SERPs, orders started rolling in, not from truck enthusiasts directly, but from parts stores fielding an influx of requests. That “niche” fuel filter exploded from its typical 800-unit monthly sales to 5,000 in the first month and an increased 8,000 in the second.

Signals come from everywhere, from both B2B and B2C markets. Demand doesn’t discriminate; it creates opportunities for the right suppliers to step in. By listening to the data and bridging the gap between consumer interest and vendor supply, we turned a niche product into a headline act. You let the market tell you what’s next, and capitalize on it.

Robert Garcia, Chief SEO Strategist, MiamiSEOPro

We love a good challenge—especially one that involves taking a brand’s digital presence to the next level. When VPI Quality Windows approached us to redesign their website to better engage their audience, we were ready to roll up our sleeves. The goal? To help VPI connect with architects and developers searching for high-performance windows for multifamily buildings.

When we design websites, we think about more than aesthetics. Here’s our tried-and-true process:

1. Start with strategy

We work closely with clients to understand their goals, audience, and competition. For VPI, this meant focusing on architects and developers and standing out from both commercial and residential window brands.

2. Design for usability

We prioritize simple navigation and fast-loading pages. For VPI, this meant adding easy-to-find products, project examples, and a robust resource library.

3. Optimize for performance

From mobile responsiveness to SEO, we make sure every website we build performs at its best. VPI’s new site works seamlessly on any device.

Creating a website is all about making it work for the people who use it. VPI’s audience includes architects and developers working on multifamily, high-rise, and mid-rise projects.

These professionals are looking for performance, durability, and acoustic solutions-and they expect a seamless online experience.

We focused on:

1. Professional design that reflects quality

VPI is a leader in high-performance windows, and their website needed to reflect that. We developed a clean, polished design that speaks to their expertise and the quality of their products. The layout emphasizes functionality, ensuring architects and developers can find what they need without hassle.

2. Memorable branding

To make the site unforgettable, we incorporated dynamic visuals, like rotating banners and project photography. These features set VPI apart from competitors while reinforcing their focus on innovation and reliability.

3. Informative, user-friendly content

Architects and developers need details-fast. We streamlined navigation, built an extensive library of product specifications and drawings, and ensured critical resources were easy to download. From technical guides to white papers, the site puts the information architects need at their fingertips.

The VPI Quality Windows website project is a perfect example of how thoughtful design and content can make all the difference for engaging with a B2B audience.

Karen Axtell, Principal, GA Creative

One of our best and unique B2B marketing use cases involved leveraging industry influencers. We collaborated with respected experts, co-created content, hosted joint events/webinars, and gained endorsements through their social platforms. This extended our reach, built credibility, and connected with our target audience authentically without relying on traditional advertising or paid media.

Through our partnership with industry influencers, we were able to tap into their established networks, which exposed us to a wider audience of potential customers. The influencer’s endorsement acted as a powerful social proof, boosting trust and accelerating the decision-making process for prospects.

By engaging in meaningful collaborations with influencers, we increased brand awareness and fostered long-term relationships that resulted in ongoing support and mutual growth. This unique approach allowed us to stand out in the B2B market and achieve remarkable results.

Casey Preston, CRO and Founder, Stratosphere

Creating organic content on your personal LinkedIn page is a great way to grow a B2B presence and hence a top B2B marketing case study. Many businesses underestimate the reach that a successful LinkedIn post can have. With consistency, you can easily garner thousands of extra views on your posts and profile each week without spending a dime.

The more reactions and comments a post receives, the greater the chance of your post reaching other people’s feeds. That can subconsciously lead to networking opportunities if you see someone commenting that can bring value to your company.

Lastly, as your LinkedIn posts gain more traction, there are higher possibilities of finding other businesses that can assist with your weak points and possibly be the start of a symbiotic B2B relationship.

Having a company page on LinkedIn is great, but remember the fruitful strategy of developing organic content and growing your personal brand.

Matt Parkin, Founder, Mornings With Matt Consulting