These 5 B2B Marketing examples showcase outstanding companies and their efforts to use the full range of marketing tactics.
The logistic company Maersk understands it very well to put the “social” in the center of their LinkedIn activities. A followership of over 870,000 receives multiple updates daily—from text to picture, from videos to slideshows.
How to communicate software pricing, including various options, is nicely done by Atlassian for their cloud software product JIRA. All influencing factors are shown at first glance.
Animagraffs is an exceptional example of how to use animations as educational content. “how does an engine works” provides animated yet insightful content. This content is helpful to explain a complex product and its working principles.
The newsletter must not be misused for advertising. Add value in a welcome message after a successful subscription. Asana does this in a very clever way.
Videos are a vital part of every marketing content mix. For huge B2B companies such as Cisco, YouTube is a suitable platform to communicate and educate your audience. A neatly organized channel makes it easy to find the right playlist for each target group.
You don’t have to reinvent the wheel. Learn from established companies and incorporate their proven marketing tactics in your marketing plan.