Matthias Haberler


Matthias Haberler at B2B Marketing World

Company: Canon Austria
Industry: IT and Services
Core Topics: B2B Marketing, Sales Enablement, Social Selling & Customer Experience

Matthias Haberler is Head of Product Management & Workspace Marketing at Canon Austria, therefore responsible for development & implementation of Canon’s local marketing strategy in the B2B sector.

His team generates leads via locally developed marketing campaigns (inbound & outbound), enables modern sales & service concepts for all sales channels (direct/partner/online) and provides content that contributes to the buying cycle.

For the past two years, Matthias has also been in charge of Canon’s social selling program and in January 2021 he was appointed Customer Experience Officer (CXO).

Articles by Matthias

  • Gated Content vs Non Gated Content

    Gated Content vs. Ungated Content. In this article, we define both terms and explain benefits of a gated content and ungated content strategies. You also learn how to balance both approaches between measurability & effectiveness.

    By |Categories: Content Marketing|10 min read|Last Updated: December 28th, 2023|
  • Implementing Marketing Automation? What a ride!

    Introducing Marketing Automation to Canon Austria was a big change: a roller coaster ride of emotions. In this article, learn about an exciting, stirring, and eye-opening journey in 6 phases.

    By |Categories: Case|10 min read|Last Updated: December 27th, 2023|