Andrei Zinkevich
CO-FOUNDER of Fullfunnel.io
Company: Fullfunnel.io
Industry: Digital Marketing Agency
Core Topics: ABM | Full-Funnel Marketing for B2B Tech Companies
Andrei Zinkevich is co-founder of Fullfunnel.io, ABM, and full-funnel marketing for B2B tech companies with high ACV and long sales cycle. Andrei also hosts a weekly Full-Funnel Marketing Live Podcast and Full-Funnel Insider newsletter.
Articles by Andrei
First 90 days for a B2B CMO
In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. As a new chief marketing officer in a B2B company, it's important to hit the ground running and establish a strategy for aligning marketing and sales efforts.