FOUNDER OF THE B2B MARKETING AGENCY “VIA DIGITAL” AND PERFORMANCE MARKETING EXPERT
Company: Via Digital Industry: B2B Marketing Agency Core Topics: Performance Marketing für B2B | LinkedIn Ads | Google Ads | Lead Generierung | LinkedIn Ads Coaching
Theresa Sturm has been in the online marketing business for almost 15 years. She founded the performance marketing agency Via Digital in 2020 and mainly consults B2B companies in their lead generation processes with paid search or paid social activities. On her blog she shares insights and experiences for LinkedIn paid ads.
The basic principle of every Lead Generation activity: Find the people that have a problem you can solve. In this article, we concentrate on paid ads and show you the 8 steps to build solid ground with LinkedIn Ads for Lead Generation.
This blog gives insights, ideas, definitions and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company.