Customer Journey - B2B Marketing Books
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Get New Customers, Make More Money, And Stand out From The Crowd
By: Allan Dib (Author)
Topics: Customer Journey | Management | Marketing Plan | Strategy
The 1-Page Marketing Plan outlines a single-page marketing plan divided into nine squares, positioned as a faster alternative to traditional marketing plans. This revised 2025 edition adds step-by-step examples and actionable exercises to support implementation. It covers messaging, advertising media, sales conversion, customer lifetime value, and referrals, and it describes tactics for acquiring new customers, improving results on smaller budgets, and applying direct response marketing principles.
