Digital Marketing - B2B Marketing Books

The Future Is Immersive

Topics: Content Marketing | Digital Marketing | Management

Marketing 6.0: The Future Is Immersive explores the rise of metamarketing and how marketing is evolving toward interactive, immersive customer experiences across physical and digital spaces. It links this shift to changing consumer behavior and to technology and business model evolution over the last decade. The book covers the building blocks of metamarketing, technologies used by Generation Z and Generation Alpha, how to tap into metaverses and extended reality, and obstacles and solutions for immersive engagement.

How to Use New Frameworks and Models to Achieve Growth

Topics: Digital Marketing | Strategy

B2B Digital Marketing Strategy is a clear and practical guide to advanced B2B digital marketing. It covers the latest approaches, models, processes, and solutions, with technology examples for challenges like account targeting, data utilization, and digital campaign management. This newly updated second edition adds new chapters on digital retention marketing and social media strategies, plus improved guidance on campaign tracking and gamification, with examples including Danfoss, American Express, and IBM.

A Guidebook for the Classroom to the Boardroom

Topics: Digital Marketing | Management | Practical Guide | Strategy

B2B Marketing presents a broad overview of business-to-business marketing, combining theoretical foundations with practical concepts, models, and approaches from entrepreneurial practice. It is designed to reflect the B2B marketing journey and supports readers in connecting topics to day-to-day work. It also examines terms such as Account-Based Marketing, Buyer Journey, Marketing Automation, Content AI, and Social Selling with a focus on applicability and implementation.