Management - B2B Marketing Books

The new truth in marketing that will transform your brand and your sales

Topics: Content Marketing | Customer Journey | Management

Humanizing B2B frames modern B2B marketing as the work of moving minds, not just products. It calls marketers to focus on branding, purpose, stories, emotion, people, and culture, and to move beyond a narrow focus on performance marketing. It sets an urgent tone with a warning about the consequences of B2B marketing’s failings, then outlines what to expect, including research, storytelling science, likeability, and case stories.

Drive Growth Through Game-Changing Customer Experience

Topics: Management | Sales | Strategy

Do B2B Better presents a call to action for B2B and B2B2C organizations to improve customer experience strategy. It treats customer experience as a core business activity and introduces the CX Loyalty Flywheel as the model to guide that work. Drawing on interviews with hundreds of customer experience leaders, it shares stories from B2B programs, including Dow, Hagerty, and UKG. The book links exceptional experiences to bottom-line results and what separates top performers from competitors.

More leads. More profit. Less marketing.

Topics: Management | Sales

Lean Marketing argues that bigger results can come from less marketing. It says many marketing techniques have stopped working and outlines a simple, structured, systemized approach instead of random acts of marketing. The book promises tools and tactics for building an effective marketing system, shifting away from wasteful activities, creating strong product market fit, and building a brand without hype, scams, or pressure.

Differentiate, Develop and Deliver Lasting Customer Engagement

Topics: Management | Practical Guide | Strategy

B2B Marketing Strategy examines modern B2B marketing in a fast-paced, complex landscape where customers control more of the buying process. It argues that marketers often focus on tactics instead of outcomes and introduces a framework for developing strategy and plans. Using case studies and practical insights, it guides readers through three phases, Think Different, Do Different, and Be Different, to build lasting customer engagement.

The Future Is Immersive

Topics: Content Marketing | Digital Marketing | Management

Marketing 6.0: The Future Is Immersive explores the rise of metamarketing and how marketing is evolving toward interactive, immersive customer experiences across physical and digital spaces. It links this shift to changing consumer behavior and to technology and business model evolution over the last decade. The book covers the building blocks of metamarketing, technologies used by Generation Z and Generation Alpha, how to tap into metaverses and extended reality, and obstacles and solutions for immersive engagement.

Get New Customers, Make More Money, And Stand out From The Crowd

Topics: Customer Journey | Management | Marketing Plan | Strategy

The 1-Page Marketing Plan outlines a single-page marketing plan divided into nine squares, positioned as a faster alternative to traditional marketing plans. This revised 2025 edition adds step-by-step examples and actionable exercises to support implementation. It covers messaging, advertising media, sales conversion, customer lifetime value, and referrals, and it describes tactics for acquiring new customers, improving results on smaller budgets, and applying direct response marketing principles.

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Topics: Management | Strategy

They Ask, You Answer argues that businesses should stop selling first and start answering buyer questions with honest, thorough content. It describes why the traditional sales funnel is no longer effective in today’s digital age and outlines a strategy built on search driven education and trust. This revised and updated edition adds coverage of technology, conversational marketing, essential website elements, and the rise of video.

A Guidebook for the Classroom to the Boardroom

Topics: Digital Marketing | Management | Practical Guide | Strategy

B2B Marketing presents a broad overview of business-to-business marketing, combining theoretical foundations with practical concepts, models, and approaches from entrepreneurial practice. It is designed to reflect the B2B marketing journey and supports readers in connecting topics to day-to-day work. It also examines terms such as Account-Based Marketing, Buyer Journey, Marketing Automation, Content AI, and Social Selling with a focus on applicability and implementation.