Marketing Plan - B2B Marketing Books
Find the best B2B marketing books for the topic.
A Battle Plan for Guaranteed Outcomes
By: Lori Turner-Wilson (Author)
Topics: Marketing Plan | Practical Guide
The B2B Marketing Revolution presents 12 framework as a battle plan for guaranteed marketing outcomes. It is positioned for middle-market B2B CEOs and marketing leaders who want to project outcomes and measure returns with confidence. Backed by a research study of more than 400 middle-market B2B executives, it highlights time-tested best practices, indispensable benchmarking KPIs, and guidance on where marketing dollars are best spent
New Models, Processes and Theory
By: Simon Hall (Author)
Topics: Marketing Plan | Practical Guide | Strategy
Innovative B2B Marketing is a fully updated second edition guide to modern B2B marketing. It focuses on new customer habits, the digital era, and shifting away from outdated practices. The book covers current approaches, models, and solutions, with new chapters on customer attrition, B2B partnership marketing, and lead nurturing, plus added content on influencer marketing and millennial customer behaviours. It is supported by online resources, case studies, and practical models and templates.
Get New Customers, Make More Money, And Stand out From The Crowd
By: Allan Dib (Author)
Topics: Customer Journey | Management | Marketing Plan | Strategy
The 1-Page Marketing Plan outlines a single-page marketing plan divided into nine squares, positioned as a faster alternative to traditional marketing plans. This revised 2025 edition adds step-by-step examples and actionable exercises to support implementation. It covers messaging, advertising media, sales conversion, customer lifetime value, and referrals, and it describes tactics for acquiring new customers, improving results on smaller budgets, and applying direct response marketing principles.
