Practical Guide - B2B Marketing Books

A Battle Plan for Guaranteed Outcomes

Topics: Marketing Plan | Practical Guide

The B2B Marketing Revolution presents  12 framework as a battle plan for guaranteed marketing outcomes. It is positioned for middle-market B2B CEOs and marketing leaders who want to project outcomes and measure returns with confidence. Backed by a research study of more than 400 middle-market B2B executives, it highlights time-tested best practices, indispensable benchmarking KPIs, and guidance on where marketing dollars are best spent

New Models, Processes and Theory

Topics: Marketing Plan | Practical Guide | Strategy

Innovative B2B Marketing is a fully updated second edition guide to modern B2B marketing. It focuses on new customer habits, the digital era, and shifting away from outdated practices. The book covers current approaches, models, and solutions, with new chapters on customer attrition, B2B partnership marketing, and lead nurturing, plus added content on influencer marketing and millennial customer behaviours. It is supported by online resources, case studies, and practical models and templates.

Differentiate, Develop and Deliver Lasting Customer Engagement

Topics: Management | Practical Guide | Strategy

B2B Marketing Strategy examines modern B2B marketing in a fast-paced, complex landscape where customers control more of the buying process. It argues that marketers often focus on tactics instead of outcomes and introduces a framework for developing strategy and plans. Using case studies and practical insights, it guides readers through three phases, Think Different, Do Different, and Be Different, to build lasting customer engagement.

A Practitioner's Guide to Marketing Excellence

Topics: Practical Guide

Modern B2B Marketing is a practitioner-focused guide that explains how B2B marketing functions fit together in real work. It is written for business leaders and CMOs, product and sales professionals who work with marketing, and early-career marketers who want a practical view of B2B software marketing. The book presents a customer-centered model, an integrated framework, and downloadable templates across areas like product marketing, content, demand generation, marketing operations, and customer advocacy.

A Guidebook for the Classroom to the Boardroom

Topics: Digital Marketing | Management | Practical Guide | Strategy

B2B Marketing presents a broad overview of business-to-business marketing, combining theoretical foundations with practical concepts, models, and approaches from entrepreneurial practice. It is designed to reflect the B2B marketing journey and supports readers in connecting topics to day-to-day work. It also examines terms such as Account-Based Marketing, Buyer Journey, Marketing Automation, Content AI, and Social Selling with a focus on applicability and implementation.