Sales - B2B Marketing Books

Drive Growth Through Game-Changing Customer Experience

Topics: Management | Sales | Strategy

Do B2B Better presents a call to action for B2B and B2B2C organizations to improve customer experience strategy. It treats customer experience as a core business activity and introduces the CX Loyalty Flywheel as the model to guide that work. Drawing on interviews with hundreds of customer experience leaders, it shares stories from B2B programs, including Dow, Hagerty, and UKG. The book links exceptional experiences to bottom-line results and what separates top performers from competitors.

How to Win More Deals at Higher Prices

Topics: Sales

Selling Value focuses on how buyers discover value and how salespeople can help buyers evaluate it. It is positioned for teams stuck in discount-driven conversations who know they should “sell value” but are not sure what that means in practice. The book is structured in three parts, defining value and buyer decision-making, outlining actions salespeople can take, and showing how product, marketing, and sales management can support value communication and price discipline.

More leads. More profit. Less marketing.

Topics: Management | Sales

Lean Marketing argues that bigger results can come from less marketing. It says many marketing techniques have stopped working and outlines a simple, structured, systemized approach instead of random acts of marketing. The book promises tools and tactics for building an effective marketing system, shifting away from wasteful activities, creating strong product market fit, and building a brand without hype, scams, or pressure.