Sales - B2B Marketing Books
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More leads. More profit. Less marketing.
By: Allan Dib (Author)
Topics: Management | Sales
Lean Marketing argues that bigger results can come from less marketing. It says many marketing techniques have stopped working and outlines a simple, structured, systemized approach instead of random acts of marketing. The book promises tools and tactics for building an effective marketing system, shifting away from wasteful activities, creating strong product market fit, and building a brand without hype, scams, or pressure.
