Strategy - B2B Marketing Books

New Models, Processes and Theory

Topics: Marketing Plan | Practical Guide | Strategy

Innovative B2B Marketing is a fully updated second edition guide to modern B2B marketing. It focuses on new customer habits, the digital era, and shifting away from outdated practices. The book covers current approaches, models, and solutions, with new chapters on customer attrition, B2B partnership marketing, and lead nurturing, plus added content on influencer marketing and millennial customer behaviours. It is supported by online resources, case studies, and practical models and templates.

Differentiate, Develop and Deliver Lasting Customer Engagement

Topics: Management | Practical Guide | Strategy

B2B Marketing Strategy examines modern B2B marketing in a fast-paced, complex landscape where customers control more of the buying process. It argues that marketers often focus on tactics instead of outcomes and introduces a framework for developing strategy and plans. Using case studies and practical insights, it guides readers through three phases, Think Different, Do Different, and Be Different, to build lasting customer engagement.

How to Use New Frameworks and Models to Achieve Growth

Topics: Digital Marketing | Strategy

B2B Digital Marketing Strategy is a clear and practical guide to advanced B2B digital marketing. It covers the latest approaches, models, processes, and solutions, with technology examples for challenges like account targeting, data utilization, and digital campaign management. This newly updated second edition adds new chapters on digital retention marketing and social media strategies, plus improved guidance on campaign tracking and gamification, with examples including Danfoss, American Express, and IBM.

Get New Customers, Make More Money, And Stand out From The Crowd

Topics: Customer Journey | Management | Marketing Plan | Strategy

The 1-Page Marketing Plan outlines a single-page marketing plan divided into nine squares, positioned as a faster alternative to traditional marketing plans. This revised 2025 edition adds step-by-step examples and actionable exercises to support implementation. It covers messaging, advertising media, sales conversion, customer lifetime value, and referrals, and it describes tactics for acquiring new customers, improving results on smaller budgets, and applying direct response marketing principles.

The Definitive Handbook for B2B Marketers

Topics: Account Based Marketing | Strategy

Account-Based Marketing is a practical handbook for B2B marketers looking to develop or optimize account-based marketing. It outlines models and frameworks for building ABM capability through structure, processes, and organizational alignment. The book covers how to tailor ABM strategies to customer segments, apply five core ABM types, and build scalable programs using operational frameworks. It also includes insights on generative AI and examples including Accenture, Salesforce, and Vodafone.

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Topics: Management | Strategy

They Ask, You Answer argues that businesses should stop selling first and start answering buyer questions with honest, thorough content. It describes why the traditional sales funnel is no longer effective in today’s digital age and outlines a strategy built on search driven education and trust. This revised and updated edition adds coverage of technology, conversational marketing, essential website elements, and the rise of video.

A Guidebook for the Classroom to the Boardroom

Topics: Digital Marketing | Management | Practical Guide | Strategy

B2B Marketing presents a broad overview of business-to-business marketing, combining theoretical foundations with practical concepts, models, and approaches from entrepreneurial practice. It is designed to reflect the B2B marketing journey and supports readers in connecting topics to day-to-day work. It also examines terms such as Account-Based Marketing, Buyer Journey, Marketing Automation, Content AI, and Social Selling with a focus on applicability and implementation.