Image Source and ©: Respective Publisher / Amazon.com / Google Books

By: Simon Hall (Author)

B2B Digital Marketing Strategy is a clear and practical guide to digital marketing that focuses on the advanced and complex elements of B2B marketing. It is presented as a way to hone and perfect digital marketing skills, with an emphasis on applying those skills effectively in B2B contexts. The book provides an overview of the latest approaches, models, processes, and solutions used in B2B digital marketing, and it includes examples of technologies intended to support work on current challenges.

The book highlights several specific challenge areas that B2B teams face. It includes guidance related to account targeting, data utilization, and digital campaign management. It also explains how to incorporate digital methodologies into critical processes, including lead generation, customer retention, and customer experience personalization. The emphasis is on understanding how digital methods and tools fit into these processes, and how marketers can apply structured thinking to the work.

This edition is identified as the second edition, and it is described as newly updated. The update includes two new chapters focused on digital retention marketing and social media strategies. It also includes improved guidance on campaign tracking and gamification. Alongside frameworks and models, the book is positioned as practical, with global case studies and examples. Companies explicitly named in the description include Danfoss, American Express, and IBM.

The book’s positioning centers on helping readers understand what is happening in B2B digital marketing and how to respond with a structured approach. It presents a mix of frameworks, models, processes, and solutions, supported by technology examples, to address the realities of modern B2B marketing work. It also frames itself as relevant to both professionals and students working in the B2B space.

The author profile adds context to the perspective behind the book. Simon Hall is described as a marketing innovator based in Berkshire, UK, with 25 years’ experience in technology and services marketing. The profile states that he has served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft, and Toshiba. It also states that he founded NextGen Marketing Solutions in 2016, is a Course Director and Fellow of the Chartered Institute of Marketing, and lectures at Pearson Business School at the University of Kent. The author profile further notes that he is a B2B council member with The Institute of Direct and Digital Marketing and a Data and Marketing Association B2B marketing council member. The profile also lists him as the author of Innovative B2B Marketing, also published by Kogan Page.

Overall, B2B Digital Marketing Strategy is presented as a practical, updated resource for B2B digital marketing, with an overview of current approaches and a focus on applying frameworks and models to real challenges. It emphasizes advanced B2B topics like account targeting, data, and campaign management, and it connects those topics to processes such as lead generation, retention, and personalized customer experience.

* Amazon Affiliate Link (What is this?)