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By: Heidi Taylor (Author)

B2B Marketing Strategy looks at how B2B marketing operates in a fast-paced and complex business landscape. It describes an environment shaped by new technologies, tools, and channels, and by customers who are more in control of the buying process than ever before. The book argues that the push to “become digital” has led many B2B marketers to focus heavily on marketing activity and tactics, rather than on the outcomes marketers and businesses need to achieve.

The book presents fresh insight into these challenges and introduces a framework for developing B2B marketing strategy and plans. It is written to challenge common perspectives in B2B marketing by confronting and refuting fallacies that the author says dominate the industry. The approach combines real-world case studies with practical, actionable insights, and it is designed to make B2B marketing more memorable for customers in order to create lasting customer engagement.

The structure is organized around three phases that move from rethinking assumptions to reshaping planning and execution. The first section, “Think Different,” focuses on a fallacy that marketing has forever and fundamentally changed. It includes chapters that describe a seismic shift in the B2B marketing environment and discuss an “obsession” with the latest tools and tactics. This section also outlines essential steps to “think different,” positioning strategy work as a disciplined response to change rather than a chase for novelty.

The second section, “Do Different,” addresses the fallacy that a marketing plan is the same as a marketing strategy. It moves “back to basics” and explicitly calls out brand, strategy, customers, and measurement as core elements. This section introduces “3D Marketing,” defined in the table of contents as “Differentiate, Develop and Deliver,” and it provides essential steps to “do different.” The intent is to connect foundational marketing thinking with a clear method for building strategy and plans.

The third section, “Be Different,” takes on a fallacy that the purpose of marketing is lead generation. It includes a chapter that asks what the purpose of marketing is, and it presents “rules of engagement” for the social era. It also covers taking a big idea to market and closes the section with essential steps to “be different.” The concluding section reinforces a distinction between tactics and ideas, emphasizing that tactics are tied to the moment while ideas endure.

The book also provides context about the author’s perspective. Heidi Taylor is described as a consultant, speaker, and prolific blogger with a significant global following, with expertise in strategy and multi-channel, multi-format marketing campaigns. The author information also notes recognition as a top 25 UK B2B Marketing Influencer by Onalytica in 2015 and awards from the Chartered Institute of Marketing’s annual Marketing Excellence Awards, including Marketer of the Year.

Reviews presented alongside the book position it as a practical and fundamentals-focused guide. Reviewers describe it as direct and free of hype and fads, and they highlight its emphasis on debunking myths, returning to marketing fundamentals, and using strategy and purpose to guide tactical activity. The overall framing is a call for B2B marketers to focus on what marketing is meant to achieve and to use a structured approach to become more effective in a changing environment.

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