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By: Allan Dib (Author)

Lean Marketing presents a case for getting bigger results with less marketing. It describes a common pattern where entrepreneurs, marketers, and business leaders are pushed to do more. More complex marketing. More aggressive marketing. More expensive marketing. It frames that cycle as exhausting, especially when the next bright, shiny object does not deliver the results people expect. The book describes the overwhelm as real and argues there is a better way.

The book connects its approach to the lean movement. It says the lean movement transformed manufacturing and is now revolutionizing marketing. It states that small, medium, and large businesses are getting bigger and better results with less marketing. From there, the book outlines what readers will find inside, with a focus on replacing wasteful effort with a structured system.

It states that readers will learn why many existing marketing techniques have stopped working and what to do instead. It also promises the exact tools and tactics needed to build a devastatingly effective marketing system. The book positions this as a move away from “random acts of marketing” and toward a simple, structured, and systemized approach that is designed to produce results more reliably.

The book also describes a shift in how marketing activity is chosen and executed. It says readers will learn how to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action. It includes product market fit as a core theme and states that readers will learn how to create a strong product market fit so that the target market intensely desires what is being offered.

Another explicit theme is the tone and integrity of the approach. The book states that readers will learn how to do marketing they will be proud of, and that it works without hype, scams, or pressure. It also includes brand building and states that readers will learn how to build a strong brand that creates goodwill and attracts ideal customers.

The book is presented as a follow-up to The 1-Page Marketing Plan, described as an international bestselling phenomenon. It also uses direct language to describe what it wants readers to stop doing. It says to stop trying to outshout the other guy. It says to stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. It also says to stop wasting time with theoretical claptrap that does not work in the real world. In contrast, it encourages readers to get immediate traction by implementing lean marketing.

The author information describes Allan Dib as a serial entrepreneur, rebellious marketer, technology expert, and author of The 1-Page Marketing Plan. It states that he has started, grown, and successfully exited multiple businesses in various industries. It also describes a previous business in the hyper-competitive telecommunications industry, which went from startup to being named one of Australia’s fastest growing companies by Business Review Weekly, earning a spot in the BRW Fast 100 list. The author bio also states that he is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. It adds that as a business coach, consultant, and public speaker, he shares proven strategies and tactics with people around the world.

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