B2B Marketing Books & B2B Sales Books

How to Use New Frameworks and Models to Achieve Growth

Topics: Digital Marketing | Strategy

B2B Digital Marketing Strategy is a clear and practical guide to advanced B2B digital marketing. It covers the latest approaches, models, processes, and solutions, with technology examples for challenges like account targeting, data utilization, and digital campaign management. This newly updated second edition adds new chapters on digital retention marketing and social media strategies, plus improved guidance on campaign tracking and gamification, with examples including Danfoss, American Express, and IBM.

Get New Customers, Make More Money, And Stand out From The Crowd

Topics: Customer Journey | Management | Marketing Plan | Strategy

The 1-Page Marketing Plan outlines a single-page marketing plan divided into nine squares, positioned as a faster alternative to traditional marketing plans. This revised 2025 edition adds step-by-step examples and actionable exercises to support implementation. It covers messaging, advertising media, sales conversion, customer lifetime value, and referrals, and it describes tactics for acquiring new customers, improving results on smaller budgets, and applying direct response marketing principles.

The Definitive Handbook for B2B Marketers

Topics: Account Based Marketing | Strategy

Account-Based Marketing is a practical handbook for B2B marketers looking to develop or optimize account-based marketing. It outlines models and frameworks for building ABM capability through structure, processes, and organizational alignment. The book covers how to tailor ABM strategies to customer segments, apply five core ABM types, and build scalable programs using operational frameworks. It also includes insights on generative AI and examples including Accenture, Salesforce, and Vodafone.

A Media-First Framework That Accelerates Growth

Topics: Content Marketing

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth is a practical guide for mid-career B2B marketers navigating shifting buyer behavior and rapid platform change. It presents a media-first, human-centric framework for optimizing content across owned, earned, and paid channels. The book covers living audience profiles, channel selection, community building, content planning aligned to goals, and measurement, with examples including Cisco, Help Scout, and Navattic.

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Topics: Management | Strategy

They Ask, You Answer argues that businesses should stop selling first and start answering buyer questions with honest, thorough content. It describes why the traditional sales funnel is no longer effective in today’s digital age and outlines a strategy built on search driven education and trust. This revised and updated edition adds coverage of technology, conversational marketing, essential website elements, and the rise of video.

A Guidebook for the Classroom to the Boardroom

Topics: Digital Marketing | Management | Practical Guide | Strategy

B2B Marketing presents a broad overview of business-to-business marketing, combining theoretical foundations with practical concepts, models, and approaches from entrepreneurial practice. It is designed to reflect the B2B marketing journey and supports readers in connecting topics to day-to-day work. It also examines terms such as Account-Based Marketing, Buyer Journey, Marketing Automation, Content AI, and Social Selling with a focus on applicability and implementation.