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By: Allan Dib (Author)

This revised 2025 edition of The 1-Page Marketing Plan presents a “one page” method for building a marketing plan that is fast to create and practical to use. It argues that many businesses fall into “random acts of marketing” because a traditional marketing plan can be difficult and time-consuming, so it often does not get done. The core idea is a single-page plan divided into nine squares, designed to help map out a complete marketing strategy in a simple format.

The book frames its approach as a marketing implementation breakthrough, built to help readers outline a sophisticated plan without needing a long document. It positions the method as usable for people who are just starting out and for experienced entrepreneurs, describing it as an easy and fast way to create a marketing plan that supports business growth.

The description highlights that this edition is “fully updated” and “more practical than ever,” adding step-by-step examples and actionable exercises in every chapter to help implement the plan with precision. It also describes the framework as a refreshed version of a proven 9-block structure, updated with real-world scenarios and new strategies.

Within the framework, the book outlines specific areas it intends to cover. It states that readers will learn how to get new customers, clients, or patients and how to make more profit from existing ones. It also claims to explain why “big business” style marketing could harm smaller businesses, and it presents strategies described as suited to small and medium-sized businesses.

The book also focuses on sales conversion and positioning. It says readers will learn how to close sales without being “pushy, needy, or obnoxious,” and it describes a shift where prospects are asking to buy. It also promises a step-by-step process for filling in each of the nine squares of the 1-Page Marketing Plan.

Additional topics explicitly listed include competing in crowded markets and operating with constrained budgets. The description says readers will learn how to “annihilate competitors and make yourself the only logical choice,” how to get results on a small budget using “secrets of direct response marketing,” and how to charge high prices for products and services while having customers thank you for it.The available table of contents further shows how the book structures its guidance into phases. It lists “THE BEFORE PHASE,” with sections such as “Crafting Your Message” and “Reaching Prospects with Advertising Media.” It then moves to “THE DURING PHASE,” including “Sales Conversion,” and “THE AFTER PHASE,” with topics such as “Increasing Customer Lifetime Value” and “Orchestrating and Stimulating Referrals,” followed by a conclusion.

The author bio included with the book describes Allan Dib as a rebellious marketer, serial entrepreneur, and the #1 bestselling author of The 1-Page Marketing Plan and Lean Marketing. It states that he focuses on simple frameworks and a clear, structured approach, and that Huffington Post named The 1-Page Marketing Plan one of the “10 Best Marketing Books.” The bio also states that the book has been translated into over 40 languages and has changed the way over a million businesses globally are marketing. It adds that Dib is the founder of Lean Marketing, described as a marketing accelerator that helps individuals and organizations implement marketing best practices in-house using the 1-Page Marketing Plan framework and lean marketing methodology.

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