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By: Lori Turner-Wilson (Author)

This B2B marketing book is positioned as a playbook for middle-market B2B CEOs and marketing leaders who want more predictable marketing performance. The book frames its central promise around outcomes that can be accurately projected and returns that can be measured with confidence. It introduces the 12 Battles Framework as the backbone of its approach and presents this framework as a way to generate “guaranteed marketing outcomes.”

The book is described as being backed by a research study of more than 400 middle-market B2B executives. Within that context, it highlights several components meant to support disciplined decision-making and accountability. It references time-tested best practices, indispensable KPIs for benchmarking, and guidance on where marketing dollars are best spent. The emphasis is on moving away from uncertainty and toward marketing leadership that prioritizes outcomes and measurement.

The narrative positioning is intentionally bold. It presents the framework as a battle-hardened approach aimed at shaking up the status quo and becoming an outcomes-first marketing leader. The book’s description also calls out the need to invest in high-payoff market research and optimization. It describes a mindset that is willing to “torch what’s not serving your endgame,” reinforcing the idea that the method requires focus, prioritization, and a commitment to what drives measurable results.

The author profile adds context to the methods presented in the book. Lori Turner-Wilson is described as a visionary marketer, best-selling author, and award-winning CEO. She is identified as the founder and CEO of RedRover Sales & Marketing Strategy. The profile states that she developed the 12 Battles(TM) Framework and describes it as a revolutionary methodology that is disrupting an industry that is slow to change. It also explains that the methodology leverages in-depth market research to build data-backed marketing strategies designed to ensure predictable outcomes. The stated objective is to provide companies with a strong arsenal to realize returns on marketing investments through strategies grounded in research.

Across its positioning, the book repeatedly ties “guaranteed outcomes” to specific mechanisms. These include benchmarking through KPIs, decisions informed by research, and the practical application of the 12 Battles(TM) Framework. The description frames the book as an actionable battle plan rather than a high-level overview. It is presented as a resource for leaders who want to move marketing from activity to accountability and from spending to measurable returns, using a research-backed framework as the organizing structure.

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