Allan Dib - B2B Marketing Books

More leads. More profit. Less marketing.

Topics: Management | Sales

Lean Marketing argues that bigger results can come from less marketing. It says many marketing techniques have stopped working and outlines a simple, structured, systemized approach instead of random acts of marketing. The book promises tools and tactics for building an effective marketing system, shifting away from wasteful activities, creating strong product market fit, and building a brand without hype, scams, or pressure.

Get New Customers, Make More Money, And Stand out From The Crowd

Topics: Customer Journey | Management | Marketing Plan | Strategy

The 1-Page Marketing Plan outlines a single-page marketing plan divided into nine squares, positioned as a faster alternative to traditional marketing plans. This revised 2025 edition adds step-by-step examples and actionable exercises to support implementation. It covers messaging, advertising media, sales conversion, customer lifetime value, and referrals, and it describes tactics for acquiring new customers, improving results on smaller budgets, and applying direct response marketing principles.