Daniel Futter - B2B Marketing Books
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Drive Growth Through Game-Changing Customer Experience
By: Daniel Futter,Jim Tincher (Author)
Topics: Management | Sales | Strategy
Do B2B Better presents a call to action for B2B and B2B2C organizations to improve customer experience strategy. It treats customer experience as a core business activity and introduces the CX Loyalty Flywheel as the model to guide that work. Drawing on interviews with hundreds of customer experience leaders, it shares stories from B2B programs, including Dow, Hagerty, and UKG. The book links exceptional experiences to bottom-line results and what separates top performers from competitors.
