David Sweenor - B2B Marketing Books
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A Practitioner's Guide to Marketing Excellence
By: David Sweenor,Kalyan Ramanathan (Author)
Topics: Practical Guide
Modern B2B Marketing is a practitioner-focused guide that explains how B2B marketing functions fit together in real work. It is written for business leaders and CMOs, product and sales professionals who work with marketing, and early-career marketers who want a practical view of B2B software marketing. The book presents a customer-centered model, an integrated framework, and downloadable templates across areas like product marketing, content, demand generation, marketing operations, and customer advocacy.
