Devin Bramhall - B2B Marketing Books
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A Media-First Framework That Accelerates Growth
By: Devin Bramhall (Author)
Topics: Content Marketing
B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth is a practical guide for mid-career B2B marketers navigating shifting buyer behavior and rapid platform change. It presents a media-first, human-centric framework for optimizing content across owned, earned, and paid channels. The book covers living audience profiles, channel selection, community building, content planning aligned to goals, and measurement, with examples including Cisco, Help Scout, and Navattic.
