Edward Blackwell - B2B Marketing Books
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The Definitive Handbook for B2B Marketers
By: Edward Blackwell (Author)
Topics: Account Based Marketing | Strategy
Account-Based Marketing is a practical handbook for B2B marketers looking to develop or optimize account-based marketing. It outlines models and frameworks for building ABM capability through structure, processes, and organizational alignment. The book covers how to tailor ABM strategies to customer segments, apply five core ABM types, and build scalable programs using operational frameworks. It also includes insights on generative AI and examples including Accenture, Salesforce, and Vodafone.
