Heidi Taylor - B2B Marketing Books
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Differentiate, Develop and Deliver Lasting Customer Engagement
By: Heidi Taylor (Author)
Topics: Management | Practical Guide | Strategy
B2B Marketing Strategy examines modern B2B marketing in a fast-paced, complex landscape where customers control more of the buying process. It argues that marketers often focus on tactics instead of outcomes and introduces a framework for developing strategy and plans. Using case studies and practical insights, it guides readers through three phases, Think Different, Do Different, and Be Different, to build lasting customer engagement.
