Iwan Setiawan - B2B Marketing Books
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The Future Is Immersive
By: Hermawan Kartajaya,Iwan Setiawan,Philip Kotler (Author)
Topics: Content Marketing | Digital Marketing | Management
Marketing 6.0: The Future Is Immersive explores the rise of metamarketing and how marketing is evolving toward interactive, immersive customer experiences across physical and digital spaces. It links this shift to changing consumer behavior and to technology and business model evolution over the last decade. The book covers the building blocks of metamarketing, technologies used by Generation Z and Generation Alpha, how to tap into metaverses and extended reality, and obstacles and solutions for immersive engagement.
