Lori Turner-Wilson - B2B Marketing Books
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A Battle Plan for Guaranteed Outcomes
By: Lori Turner-Wilson (Author)
Topics: Marketing Plan | Practical Guide
The B2B Marketing Revolution presents 12 framework as a battle plan for guaranteed marketing outcomes. It is positioned for middle-market B2B CEOs and marketing leaders who want to project outcomes and measure returns with confidence. Backed by a research study of more than 400 middle-market B2B executives, it highlights time-tested best practices, indispensable benchmarking KPIs, and guidance on where marketing dollars are best spent
