Marcus Sheridan - B2B Marketing Books
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A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
By: Marcus Sheridan (Author)
Topics: Management | Strategy
They Ask, You Answer argues that businesses should stop selling first and start answering buyer questions with honest, thorough content. It describes why the traditional sales funnel is no longer effective in today’s digital age and outlines a strategy built on search driven education and trust. This revised and updated edition adds coverage of technology, conversational marketing, essential website elements, and the rise of video.
