Mark Stiving - B2B Marketing Books
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How to Win More Deals at Higher Prices
By: Mark Stiving (Author)
Topics: Sales
Selling Value focuses on how buyers discover value and how salespeople can help buyers evaluate it. It is positioned for teams stuck in discount-driven conversations who know they should “sell value” but are not sure what that means in practice. The book is structured in three parts, defining value and buyer decision-making, outlining actions salespeople can take, and showing how product, marketing, and sales management can support value communication and price discipline.
