Paul Cash - B2B Marketing Books
Find the best B2B marketing books for the topic.
The new truth in marketing that will transform your brand and your sales
By: James Trezona,Paul Cash (Author)
Topics: Content Marketing | Customer Journey | Management
Humanizing B2B frames modern B2B marketing as the work of moving minds, not just products. It calls marketers to focus on branding, purpose, stories, emotion, people, and culture, and to move beyond a narrow focus on performance marketing. It sets an urgent tone with a warning about the consequences of B2B marketing’s failings, then outlines what to expect, including research, storytelling science, likeability, and case stories.
